Creative Director, SapientRazorfish
As Creative Director for the SapientRazorfish Emerging Experiences group, Eric manages and inspires global teams that create groundbreaking, interactive experiences that live on screens, in physical spaces and among virtual worlds. Working with clients like Mercedes-Benz, Adobe, and T-Mobile, Eric's work focuses on compelling storytelling moments that create memorable and dynamic experiences.
Prior to SapientRazorfish, Eric was Director of Brand Experience for Hot Studio in San Francisco before moving to New York to open its SoHo office. Eventually acquired by Facebook, Hot's user-centered design approach created a multitude of collaborative relationships with clients like Google, Gilt Groupe, eBay and Ancestry.com.
Eric's work has earned him two ADDYs and Webby Honorees, and has appeared in Communication Arts, AIGA's annual Year in Design, PRINT Magazine and HOW Magazine. Before design, he studied public policy and worked in various levels of government and for several campaigns and political organizations.
Creative Director, Second Story
Kelsey Snook is Creative Director at Second Story experiential design studios. For over 15 years Kelsey has been creating participatory environments where people can connect. She has worked internationally, creating projects that span product, furniture, exhibition and large scale public interactive environments - as artistic pieces and for clients in cultural, commercial and public sectors. Kelsey holds an MA with distinction in Creative Practice for Narrative Environments from Central Saint Martins College of Art and Design, London, and a BA in Industrial Design from the Rhode Island School of Design.
Creative Technologist and Head of VR & AR
Peder Sandqvist is Creative Technologist and Head of VR & AR at DigitasLBi Nordics.
As the founder of the DigitasLBi VR Lab (www.dlbivrlab.com), he works together with a diverse team of experts in different areas of technology, visual- and immersive communication to challenge conventions, invent new ways to communicate and create value for both the agency’s clients and end users.
Growing up, he spent those famous tens of thousands of hours drawing and building worlds with Lego. Finding out that the skill set he gained could be used to create some truly amazing 3D content he spent fifteen years as a 3D artist producing state of the art visual effects. As it turns out experience in 3D creation and visual communication is essential in the creation of quality virtual- and augmented reality content.
The past four years he has been exploring and challenging the world of VR & AR, with a singular focus on creating spotless magic moments that have a lasting impact.
His work includes the multi award winning VR experience for the global launch campaign for Volvo XC90, Husqvarna Limberjack on SteamVR and ‘The Loop’ for OnePlus.
Senior Art Director, SapientRazorfish
If Woojin Lee were not a designer she would be a private detective.
She currently works as a Senior Art Director at SapientRazorfish, in New York. She has worked on some great projects, Mercedes-Benz, Ford, Dove, JPMorgan, Credit Suisse and other fast pace pitches, that have utilized new technological trends such as apps, responsive platforms, touch screen, and social media. The sophisticated nature of these experiences along with her previous experience founding her own design boutique in Seoul have drawn her toward projects that focus on an entire and integrated brand experience.
She has been named as the recipient The Red dot award, The Creativity Media & Interactive Awards, and The Creativity International Awards. Also her first responsive design project for Mercedes-Benz was selected as a 2015 Webby Awards Honoree in the Websites Best Practice category.
She was a foreign correspondent the Korean design and culture publication, G colon. Her first book, 2587 days: A Record of Creative Encounters in New York, was published in 2014 in Korea and describes her experiences living, studying, and working in New York. Woojin has also taught as an adjunct faculty for FIT (Fashion Institute of Technology).
Woojin received her BFA degree in Crafts from Kookmin University (Seoul) and her MS in Communications Design from Pratt Institute (New York).
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