A visual design system meant to reflect the overall values and convey a desired image of a product, company, organization, etc. Examples include: logos, custom typefaces, company rebrands, ad campaigns, etc.
Creative Manager Google Deepmind
A humanist designer with a 360º approach to problem solving. Inês uses design as a shifter of society, through visual identity, concept and community. Recognized by Forbes for the list of 30under30. Born in São Miguel Island in the Atlantic Ocean between Europe and America, she graduated in 2016 from the Faculty of Fine Arts of the University of Lisbon in the Communication Design course, where in the final year she was part of the development team of the finalist exhibition and collaborated with the atelier TVM designers. In 2017 she left for Berlin to do an internship at Superunion.
Currently she is based in New York working as a Creative Manager at Google Deepmind, having worked previously at AKQA, Instrument for Google projects and at Pentagram. She is also developing project Aliquoti, focused on reducing neonatal mortality for BIPOC women in the U.S. She keeps her scope of interests broad with a keen interest in culture and engineering biotech. Advocating to generate discussions about democracy, climate change and social equity. Inês is also a member of Global Shapers Lisbon, an initiative of the World Economic Forum.
Creative Director Block
Alex Naghavi is a Creative Director and AI-driven designer based in Los Angeles. For over 17 years, she has worked at the intersection of brand, digital product, and emerging technology—designing brands and experiences that are culturally resonant and strategically grounded.
She is the former Executive Creative Director and Partner at Josephmark, a global design and venture studio where she led brand and product work for clients including Google, Spotify, Sony, Redbull, Hasbro, AMC, XPRIZE, and Twitter. During that time, she helped shape platforms such as We Are Hunted (acquired by Twitter), Clipchamp (acquired by Microsoft), and led the Myspace redesign in 2012 and the RCA Records brand refresh in 2021.
Her work has been recognized by D&AD, Webby Awards, ADC Awards, SXSW, Awwwards, and Fast Company. She has served as a juror for the ADC Awards, Webby Awards, Awwwards, One Screen Film Festival, and the Leo Imagination Fund.
Alongside her client and leadership work, Alex is building Seamless Studio—an AI-powered mockup platform crafted for brand designers. She is also an emerging AI filmmaker whose films have been screened internationally and awarded at Runway’s Gen:48 and the OMNI Film Festival.
Alex is a first-generation Australian of Persian and Dutch heritage. Her practice is rooted in curiosity, cultural awareness, and pushing creative tools toward more expressive, human outcomes—especially as design enters a new era shaped by AI.
Creative Director School of Softness
Annika Hansteen-Izora is a queer Black designer, artist, and writer. Through their practice Softness Studios, they create digital and irl worlds rooted in softness and play. Their multimodal career has led them across a wide span of brand, product, and writing projects, from leading design at experimentive social startups, to publishing writing on digital gardens, to designing work with companies from MTV to HP. They have spoken on their design practice’s intersection with inclusivity, care, and connection at Princeton, MIT, Carnegie Mellon University, The Brooklyn Museum, and others. Their work has been featured by It’s Nice That, AIGA Eye on Design, and ICON Magazine.
Creative Director and Graphic Designer Polar, Ltda.
Lais Ikoma is a Brazilian graphic designer and creative director. Co-founder of Polar, Ltda. — an award-winning design studio based in São Paulo and working globally, with clients including Nike, Google, and the São Paulo Symphony Orchestra.
Founded estúdio arco (2018–2020), a highly specialized studio working at the intersection of graphic design, motion, and typography, which later merged with another friendly practice to form what became Polar.
Multidisciplinary yet specialized, now focuses on branding, book and editorial design, and packaging, with a particular passion for all things print. Lais thrives on envisioning and executing projects, leading teams, collaborating, and working with a joyful attention to detail and craft.