Consumer products designed for children or adults for the purpose of activating play and creative exploration. Examples include: children’s toys, board games, art supplies, DIY kits, educational toys, electronic toys, musical instruments, etc.
Architect and designer for kids Irene Guerrieri
Born and educated in Rome, Irene Guerrieri is an architect who has dedicated her research and professional practice to the study of design, with a particular focus on children’s design and educational toys. Collaborating with leading companies in Italy and abroad, she has created numerous products distributed worldwide. She teaches toy design and regularly holds seminars and workshops at universities and specialized schools.
Her preferred languages of expression are painting and illustration. She has designed and illustrated many books for children, and is also the author of titles for adults, including: Toy Design (Springer, 2025); Designing Educational Toys & Spaces (FrancoAngeli, 2024); Shapes and Colors in Fairy Tales (Erickson, 2022); The Toy and Its Design (FrancoAngeli, 2021). The first two have been included among the recommended readings by the World Design Organization (WDO).
CEO Anji Education, Inc.
Over the last decade, Jesse Coffino has worked closely with Anji Play founder Ms. Cheng Xueqin and the educators of Anji County, China to translate the transformative practices of Anji Play for global practitioners. Jesse has supported the learning and growth of educators in America, South America, Africa, Asia, Australia, and Europe through the design and delivery of in-person and virtual professional development, public speaking, consulting, and writing. Jesse is deeply committed to creating safe spaces for reflection and discovery that meet each learner where they are. According to Jesse, “Creating safety to take risks and experience joy, to become deeply engaged, and to reflect freely and openly in your own voice guides every aspect of our work and is the foundation of deep, meaningful, and lasting learning and growth.” Jesse has lectured at institutions including Harvard, MIT, BRAC, Google, and Lawrence Livermore National Laboratory.
Play Designer Rosan Bosch Studio
Pablo Andrés Pedrosa is a Play Designer at Rosan Bosch Studio, recognized for his expertise in industrial and product design, with a specialized focus on designing for play. He holds a Master’s degree in Design for Play and brings an innovative approach to creating learning environments that prioritize social, sustainable, and conceptual design principles. At Rosan Bosch Studio, Pablo has contributed to a range of international projects, developing holistic learning landscapes that integrate play as a core element of educational transformation.
In his professional journey, Pablo has combined his background in product and graphic design with hands-on experience in projects that activate curiosity and movement.
Prior to joining Rosan Bosch Studio, he held the position of Senior Product Designer at Blash Design and has contributed to creative endeavors in both educational and play-centric organizations, including collaborations with The LEGO Group.
His multidisciplinary approach supports the studio’s mission to create adaptive spaces that foster engagement, well-being, and discovery for learners of all ages.
Pablo’s design philosophy centers on the belief that play and creativity are fundamental to meaningful experiences and growth. As a result, he is deeply involved in developing spaces and tools that not only facilitate learning but also inspire agency and joy in users.
CEO / Designer Moby Dick EU
Rasu Watanabe is a designer-architect and creator of the award-winning building toy “cacapo.” Now based in Germany, he works across product, architecture, and design projects.