Professor, Art Center College of Design, Industrial Designer and Author
Krystina Castella has practiced as an industrial designer, consultant, and is a Professor at Art Center College of Design. Her work centers around designing for play, the intersection between design and ethical business, sustainable materials and manufacturing and entrepreneurship. She is founder of the Design Entrepreneur Network (DEN) a consulting group specializing in design strategy where she has assisted over 500+ start-ups, social enterprises, and organizations since 2004.
She is also author of 12 books including award-winning cookbooks, children’s books, and a textbook Designing for Kids: Creating for playing, learning, and growing. She is a contributor to National Public Radio.
Krystina worked in-house as a designer for Walt Disney Imagineering, FOX Children’s Network, Generra Sportwear, RTKL, and the Brooklyn Children’s Museum. She founded several licensing and manufacturing companies that internationally distributed products she designed, including furniture, toys, clothing, stationery, housewares, and soft goods. The Museum of Modern Art, Fortune Magazine and Oprah Winfrey have all praised Krystina’s creative achievements.