The Loog Piano blends state-of-the-art technology with user-friendly design to create a portable digital piano suitable for all ages. Its standout feature is its authentic piano sound, achieved through precise sampling and modeling. Unlike typical children's keyboards, the Loog Piano focuses solely on piano tones, though it also offers MIDI connectivity for expanded sound options.

The instrument's interface is straightforward, featuring a single knob for power and volume control. Despite its simplicity, it boasts advanced features like pressure-sensitive keys and sustain and octave shifter control support, ensuring a dynamic playing experience. With 37 medium-sized and comfortable keys, built-in speakers, and rechargeable battery, it provides playability comparable to larger pianos, yet remains compact and lightweight for easy transport.

Crafted from premium materials, like quality plastic and solid wood panels, and complemented by sleek fabric accents, striking a balance between sophistication and approachability. Its accompanying accessories, including educational materials and a convenient carrying case, enhance its versatility and practicality. Overall, the Loog Piano represents a harmonious blend of technology and tradition, offering a compelling musical experience for players of all skill levels.

Introduction

Introducing the Loog Piano: a portable digital piano and MIDI controller designed to ignite musical passion in both children and adults. Engineered with precision, it seamlessly blends professional-grade features and pristine sound quality with timeless aesthetics and user-friendly functionality.

The product

Setting it apart from conventional children's keyboards is its singular focus on delivering an authentic piano experience. The Loog Piano's sound engine is dedicated solely to producing lifelike piano tones, meticulously sampled and modeled to capture the essence of the real instrument. Yet, for those craving versatility, its MIDI connectivity enables seamless integration with computer software, unlocking limitless sonic possibilities.

Innovatively streamlined, the Loog Piano boasts a minimalist user interface, featuring a single knob for power and volume control. Despite its simplicity, it packs a punch with features like pressure-sensitive keys, a sustain pedal, and octave shifter control support, elevating it into a powerful and versatile musical tool.

With 37 medium-sized and comfortable keys spanning three octaves, the Loog Piano ensures a responsive and dynamic playing experience, rivaling larger, bulkier pianos. Remarkably compact at just 18.92 x 7.5 x 2.71 inches and weighing a mere 3.64 pounds, its portable design incorporates built-in speakers and a rechargeable battery, facilitating effortless mobility without sacrificing performance.

Echoing its commitment to simplicity, the Loog Piano boasts an understated yet elegant aesthetic. Premium materials, including quality plastic and solid wood panels, are complemented by sleek fabric accents, striking a balance between sophistication and approachability. This design ethos, inspired by Loog's successful line of guitars, sets it apart from the typical plastic, toy-like appearance of children's instruments.

Accompanied by a range of accessories, from educational flashcards to a convenient carrying case, the Loog Piano is ready to inspire creativity and nurture a lifelong love of music across generations.

The process

Developing Loog’s first stringless instrument involved many initiatives and developments in the last few years. The decision regarding the type of product and the right time to launch it was carefully analyzed.

The project began by defining the instrument's functional attributes, prioritizing factors such as key number, width, sound quality, and overall functionality. To achieve this, we delved into market research, particularly focusing on the children and entry-level keyboard segments, while also exploring the historical roots of the instrument. This approach aligns seamlessly with Loog's penchant for subtly referencing classical instruments, appealing to both adult users and parents alike. In this stage we also looked deeply at ergonomics, with extensive investigation into key dimensions and layout, drawing insights from leading brands' practices.

Throughout the conceptualization phase, we explored diverse design directions, ranging from vintage keyboard aesthetics to playful, toy-inspired motifs. Ultimately, we arrived at a concept distinguished by its simplicity, charm, and innate familiarity, achieved through a meticulous balance of materials and colors that harmonize effortlessly with Loog's existing product lineup.

Upon validating the design, we embarked on prototype development and documentation, maintaining open lines of communication with Loog’s manufacturing partners in China. Rigorous testing ensued, involving both children and professional musicians, while factory feedback prompted refinements to enhance manufacturing efficiency.

Following the successful launch of the product via Kickstarter, additional features were incorporated based on community feedback, including MIDI support and Sustain pedal and Octave shifter control compatibility, further enriching the instrument's functionality and appeal.

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