Jon Marshall is an industrial designer working across products, environments, packaging and digital experiences. Currently a partner in Pentagram's London office, where his work includes product design and strategy for Pigzbe, Graphcore and Yoto, exhibition design and installations for Uniqlo and Google as well as packaging for Heights. Previously co-founder and director of Map Project Office where he created products and experiences for global brands like IBM, Virgin Atlantic and Google as well as startups like Kano, Beeline and BleepBleeps

Harry is an industrial designer and leads technical innovation at Beta Design Office, shaping how ideas are transformed into patentable IP with real-world value. Working across homewares, packaging, through to consumer robotics, his approach is driven by a deep understanding of materials and manufacturing processes. He loves understanding how people interact with products and creating beauty through well resolved function. Outside the studio, Harry can usually be found in his workshop fixing motorcycles.

Isabella Trani is a designer and co-founder of OMI, a London-based design studio specialising in the future of transport. OMI’s work spans across aviation, micro-mobility, transport interiors and space habitats, partnering with global industry leaders to deliver original, sustainable, and human-centred design.

The studio’s practice is grounded in design thinking, balancing strategy, form, user experience, and technical constraints to create transport solutions that are both imaginative and functional. Recent projects include the design of Valo, the eVTOL aircraft for Vertical Aerospace, and work for a next-generation commercial space station for Max Space.

OMI operates as a compact, independent studio, enabling close collaboration and a high level of craft across each project. Through her work, Isabella focuses on how emerging technologies translate into real human experience, with particular attention to usability, long-term value, and design integrity in complex transport environments.

Ruby Steel is an award-winning inclusive innovation leader and design strategist with over 15 years’ experience shaping products, services, and systems across technology, healthcare, mobility, media, and retail. She is the co-founder of Studio Exception, a pioneering practice that centres excluded voices as a source of insight, creativity, and strategic advantage in design.

Ruby has worked with global organisations and public institutions including the NHS, BBC, Samsung, Jaguar Land Rover, Spotify, Sky, Toyota, Selfridges, and Standard Chartered. Her work blends ethnographic research, systems thinking, and emotionally intelligent design to translate lived experience into scalable principles that benefit both organisations and society. She is particularly interested in how inclusive design can drive innovation at the level of culture, policy, and long-term strategy.

She was one of the expert designers on the BBC Two programme Big Life Fix, collaborating within a multidisciplinary team to create life-changing solutions for people with disabilities and complex needs. This experience helped shape her belief that design is fundamentally emotion-led — and that empathy, when applied with rigour, can unlock meaningful and commercially viable outcomes.

Ruby is the co-creator of The Exception Method, a design and innovation framework that begins with one “exceptional” human — often someone excluded by conventional processes — and uses their experience to inform universal design principles. The method is currently being developed into a book and suite of tools with her Studio Exception co-founder, Dawood Sufi.

A graduate of the Royal College of Art and Imperial College London, Ruby has received multiple accolades including the Helen Hamlyn Design Award and a Core77 Design Award runner-up. She is a frequent speaker on inclusive innovation, accessibility, and future design practice.