CEO, VSA Partners
Dana is CEO of VSA Partners and a guiding force behind the firm's creation of brand programs, digital initiatives and design solutions for its diverse roster of world-class clients. His career has been steeped in design leadership, policymaking, business and brand consulting, and a long record of public service. He has been recognized internationally by multiple organizations for his contributions to design, including the Smithsonian Institute. Dana is past President of AIGA, a recipient of the AIGA Medal, an ID 40 recipient, DIFFA Unsung Hero recipient, a member of the Alliance Graphique Internationale, a former board member of the Architecture & Design Society at the Art Institute of Chicago, and founding board member of Project &. In 2016, Arnett worked with the Obama Administration to brand and launch Spark, the first-ever government led global entrepreneurship initiative. In the spring of 2022, Dana and Kevin Bethune are pleased to be featured as season 11 co-hosts of the acclaimed podcast, The Design of Business, The Business of Design.
Head of Design at TXI, founder of Dadwell & Co.
Antonio García is Head of Design at TXI, founder of Dadwell & Co. and Board Advisor to AIGA Chicago.
In addition to design leadership, Antonio is a mentor, educator, and lecturer.
If he’s not hard at work, Antonio is most likely DJing, drawing, or training for his next marathon.
Professor, School of Industrial Design, Georgia Tech
Lisa Babb comes from a rich history of activism and social justice through engaging citizens. She has worked in the Graphic Design field and has taught Graphic Design at the collegiate level for more than twenty years. Lisa came from Brooklyn (before it became the brand that it is now) and has lived in Atlanta for more than fifteen. She has a Master’s from Pratt Institute and a Bachelor’s from Baruch College. The same year she finished Pratt, she became a graphic design professor after September 11 changed the world for everybody.
She started at a Corporate Design firm specializing in award-winning Annual reports. Some stops along the way include a commercial catalog company, a marketing group for Seagrams, two sizeable pharmaceutical advertising agencies, a commercial magazine in advertising, museums, and museums. She has designed things as small as a button, as vast as a congressional campaign, and as big as a billboard. She has also designed things as unconventional as a float for the Bud Billiken parade and as functional as a point of purchase display.
Within design education specifically, she has created a Graphic Design department from the ground up. This design leader has made a point of teaching in places that encourage diversity in demographics, ideologies, and models. She started teaching Design at schools in New York City, the last one being PACE University in the Master’s program, before coming to Atlanta and teaching at SCAD and now Georgia Tech. She lives by the mantra “if you want a better world, make one” and truly believes that design and especially design education is one of the few things that can change lives. It is hard even to blink once you have graphic literacy and finally see.
Silas Munro is a Partner of Polymode, a studio that leads the edge of contemporary graphic design for clients in the cultural sphere. Collaborations include the City of LA Mayor’s Office, Cooper Hewitt Smithsonian Design Museum, Getty Museum, David Kordansky Gallery, Mark Bradford at the Venice Biennale, MoMA, and MOCA. Munro’s writing appears in the book, W. E. B. Du Bois’s Data Portraits: Visualizing Black America featured in Smithsonian Magazine, The New Yorker, and Black Perspectives. Munro expanded this research as a co-author of the first BIPOC centered Design History course: Black Design in America: African Americans and the African Diaspora in Graphic Design, which will be published in book form in 2023. Munro holds an MFA from CalArts and a BFA from RISD. Munro is Founding Faculty and Co-Chair for the MFA in Graphic Design at Vermont College of Fine Arts.
CEO and Chief Creative Officer, Su Mathews Hale Design
For more than two decades, Su Mathews Hale has thrived at the intersection of design and brand strategy. Using the power of design to develop inspiring creations while solving business problems, Su has collaborated with a broad range of notable clients including Citibank, Disney, Chick-fil-A, eBay, Hawaiian Airlines, Hershey’s, Hyatt, IHG, Papa Johns, Sam’s Club, Samsung, Shutterstock, Taco Bell and Walmart.
Currently as CEO and Chief Creative Officer of Hale Design, a branding agency she opened in 2019, Su recently led her creative team on Papa Johns refreshed brand identity – the visual reflection of the new tone set by the brand - a more modern, bold, fun, fresh and tasty experience. The friendly, streamlined logo reflects the pizza chain's momentum, introduces flexibility to scale digitally and positions Papa Johns for continued success and growth. Prior to Hale Design, she was a former associate partner at Pentagram, New York, and a senior partner and creative director in design at Lippincott, where Su led global projects spanning the full gamut of brand creation and identity development. While at Lippincott, she served as creative director on the famed Walmart rebranding – a massive brand repositioning and revitalization engagement that contemporized the global retail giant while retaining the values of its heritage.
Su also serves as Chair of the Board of Trustees at ArtCenter College of Design in Pasadena, CA.
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