Commercial Equipment

Operational equipment and systems designed for public, commercial, industrial, medical and scientific use. Examples include: machinery, medical instruments and devices, construction tools, transaction kiosks, weather instruments, etc.

2020 Commercial Equipment Jury

  • Jury Captain

    Peter Michaelian

    Head of Design, Dolby Laboratories

    Peter Michaelian is head of design at Dolby Laboratories for products and experiences. Through industrial and environmental design, he and his team help to bring advanced audio and visual experiences to the world.

    Previously, he served as creative director at frog in San Francisco. Michaelian received undergraduate and master’s degrees from The Cooper Union in New York City and taught as an adjunct professor of design at The Cooper Union, University of California-Berkeley and California College for the Arts. He is named on 58 patents and 25 international design awards.

  • Jury Member

    Anton Ljunggren

    Director of Global Design and Innovation, PepsiCo

    Anton Ljunggren is a Director of Global Design and Innovation at PepsiCo where he works on building new businesses to unlock behavior change in health and environmental sustainability. Prior to PepsiCo Anton was the head of design at, clean energy startup, BioLite, bringing electricity, lighting and clean air cooking to hundreds of thousands of users in emerging markets. He also worked at frog and Smart Design where he designed products and experiences for companies including Cisco, Disney, Google, Hewlett Packard, Intel, Nike, Panasonic and Skype. 

His work has garnered global recognition winning awards including from CES, Core77, FastCo, IDSA, IF, Spark and Red Dot.

  • Jury Member

    Christopher Kuh

    VP, Industrial Design Studio, Ammunition

    Christopher joined Ammunition in 2008, and has played an integral role within the studio’s industrial design group to create meaningful product experiences for clients such as Beats by Dr. Dre, Dell, Polaroid, Skype and Sky, as well as numerous startups. As Creative Director for Beats by Dr. Dre, he led Ammunition’s industrial design efforts on several high profile products. In his current role, Christopher focuses on managing Ammunition’s ID team, providing ongoing project leadership, coordination, creative direction and mentoring.



    Prior to joining Ammunition, Christopher worked with companies including fuseproject and Volkswagen. A native of Germany, Christopher graduated from the University of Duisburg-Essen with a degree in Industrial Design. His work has been recognized by IDEA, Spark and Good Design awards.

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