Vineet Thuvara is the Chief Product Officer at Fluke Corporation, one of world’s leading companies in test and measurement devices, software, and services. In his role he leads the Fluke business units and is responsible for growth, new product innovation and strategy apart from being a champion for AI. Prior to Fluke he was General Manager and Director at Amazon, leading the Echo product organization responsible for developing and shipping Amazon's First-party Alexa based AI devices and experiences.

Before Amazon in 2021, Vineet spent 15 years at Microsoft in various leadership roles across Surface, Xbox, and Server and Cloud product organizations. Prior to that he was the co-founder and CEO of 5th Quadrant, an Industrial Design company based out of New Delhi, India.

Vineet holds a Bachelor of Technology in Mechanical Engineering from University of Calicut, MS in Industrial Design from Indian Institute of Technology Delhi, and an MS in Engineering and Management from the Massachusetts Institute of Technology, USA. He is co-author of the Life-Cycle Engineering Handbook for Indian Industries, guest lecturer at multiple universities, product advisor for start-ups, holds several patents, and has held scholarships at the Delft University, Netherlands and Hitachi Design Center, Japan.

Jan Raken leads design across hardware, softgoods, and UX at Nike’s Advanced Product Ventures group, focusing on the future of powered athletes. Before Nike, Jan served as Design Director at Microsoft Surface and worked at IDEO’s Palo Alto and Shanghai studios across hardware, innovation, and consumer tech. A graduate of Art Center College of Design, he brings a cross-disciplinary perspective rooted in design craft, collaboration, and strategic product development.

As Microsoft’s Senior Director of Design, Packaging and Content, Kevin Marshall leads. a world class team of designers and content creators, setting the vision and creative strategy for Microsoft’s global packaging systems. His scope spans the company’s worldwide portfolio, including Surface, Xbox and other flagship products.

Kevin believes that intuitive, connected, and thoughtfully crafted packaging is one of a brand’s most powerful tools for building meaningful consumer relationships. Across every customer touchpoint, his team is driven to deliver packaging experiences that are both highly sustainable and deeply accessible, balancing creativity with responsibility at global scale.

Prior to joining Microsoft, Kevin served as Creative Director at Marc Rosen Associates, a New York–based, award winning branding and design firm specializing in luxury, beauty, and consumer packaged goods. Before that, he was Global Packaging Design Director at Avon Products, Inc., where he led packaging design across all global brands and channels.

Sena has over 25 years of product development and consulting experience. She has worked across industries including wearable health products, medical devices, augmented reality systems, mobile consumer apps, and industrial products. Sena holds numerous patents and design awards for her work. She is currently the UX Design Manager at Fluke Corporation.

In addition to her design career, Sena has held multiple advisory positions; University of Washington Division of Design, Life Science Washington Institute WIN program, IDSA NW board member, and many more mentorship programs. She has taught UX design at Cornish College of the Arts, and has guest lectured for the Western Washington University Industrial Design program and University of Washington HCDE program. For the last 20 years, she has participated in the Expanding Your Horizon conference, creating a design thinking workshop (with WWU ID Alum, Kristin Wells) that promotes careers in STEM for high school girls.

Young Kim is a Design Director at Amazon, where he leads a multidisciplinary team shaping Alexa+ experiences and Alexa-powered devices across Amazon’s ecosystem. Before Amazon, he spent 20 years at Microsoft working on products such as Surface and Windows 365.