Commercial Equipment

Operational equipment and systems designed for public, commercial, industrial, medical and scientific use. Examples include: machinery, medical instruments and devices, construction tools, transaction kiosks, weather instruments, etc.

2019 Commercial Equipment Jury

  • Jury Captain

    Cormac Eubanks

    Product Development Consultant

    As a Product Development Consultant Cormac has worked with numerous high profile growth startup clients in Silicon Valley including Postmates on the development of the Serve sidewalk delivery robot.

    Cormac Eubanks was Vice President of Product Design at Skycatch - a drone company that uses flying robots to create data for customers in the construction industry. Previously, Cormac was the Product Development Director at frog where he worked for almost 10 years. frog is a global innovation firm that Creates and markets products, services and experiences for industries like consumer electronics and computers. Before that Cormac was a Mechanical Design Engineer at Rockwell Collins where he was responsible for mechanical design and analysis of Helmet Mounted Display System for F-35 Joint Strike Fighter and prototyping multiple external visor designs for flight-certified use.

    Earlier Cormac was the Lead Mechanical Designer at CVI Laser Corporation from 1999 to 2002. He was responsible for designing precision optical mounts for catalog and custom OEM applications. He holds a degree in Mechanical Engineering with a Minor in Engineering Design from Carnegie Mellon University.

  • Jury Member

    Erik Askin

    Associate Design Director, NewDealDesign

    Erik is an Industrial Design Manager at NewDealDesign. Hands-on and fully committed to the craft, Erik strives to push design excellence through all phases of the process. Erik has worked on everything from wearables to autonomous vehicles, building relationships with both small startups and Fortune 500 companies. Notable works include Fitbit (Alta, Blaze, Charge2, Flex2), Helm Personal Server, Postmates Serve Autonomous Delivery Robot, and Solo Gelato.

    A graduate of the Rhode Island School of Design, Erik moved to San Francisco in 2012 after spending several years in the medical industry at Keytech inc. When not at work, he can often be found on two wheels.

  • Jury Member

    Greg McNamara

    Founder, Mast

    Greg McNamara is an award-winning designer and creative leader.

    He is a founder of Mast, a collaborative product studio that crafts interwoven experiences. They create cohesive product experiences through physical objects and services, that aim to be transformative. At Mast, Greg focuses on working fusing technology and material innovation with his passion for brand storytelling. Recent work includes working on a new paradigm for a connected experience design for Lexus, a wearable platform and branding for Loopd, crafting a new design language for Pearl Izumi's running team, and designing headphones and interfaces for a VUI platform for OV.

    Previously Greg was the global head of design & innovation at Sol Republic. Greg led the design team from day one, defining the brand with a small team and shaping product strategy through the growth phase to build a globally successful brand with a passionate following. Greg has been part of teams at Astro Studios, One & Co, Lunar, and Frog Design over the years. Before working in consumer electronics, he was nurturing his enduring love of sneakers as a footwear designer; at North Face in the advanced concepts group, and for New Balance.

  • Jury Member

    Natasha Margot Blum

    Founder and Principal, Blumline

    Natasha specializes in design research and strategy across industries including health, technology and mobility. Natasha has created products, services, environments, and brands for Fortune 500s including Volkswagen, Lincoln, Siemens, Baxter, Target, Capital One, and Silicon Valley startups Remind, Postmates, and Arterys.

    Blumline’s distinct blend of creative and scientific research methodologies catalyzes radical and compassionate innovation. Our goal is to shift perspectives and behaviors around ambiguous landscapes like the future of health and wellness, negotiating the age of autonomy, and mindfulness in the digital age.

    Her commercial equipment work includes HP’s ground-breaking Multi Jet Fusion 3D printer ecosystem, Siemens’ point-of-care diagnostics testing platform, Postmates’ delivery robot, Serve, and surgical tools, delivery devices, infusions pumps, and dialysis machines for Baxter International.




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