Commercial Equipment

Operational equipment and systems designed for public, commercial, industrial, medical and scientific use. Examples include: machinery, medical instruments and devices, construction tools, transaction kiosks, weather instruments, etc.

2023 Commercial Equipment Jury

  • Jury Captain

    Stuart Harvey Lee

    Founder, Prime Studio

    Stuart Harvey Lee is the Founder of Prime Studio, a Product + Brand design consultancy based in NYC. He started his career as a Mechanical Engineer working in a steelworks before discovering his passion for Industrial Design whilst earning his Masters Degree at the Royal College of Art.

    He moved to New York in 1991 and cut his teeth working at both Smart Design and Able Design before founding Prime Studio in 1998. At Prime, Stuart is fortunate to work with a wide range of clients from global companies like Unilever and Bayer to startups like Harry’s and Welly. Most importantly he relishes designing products which make a meaningful difference to people’s lives.

    When he’s not designing Stuart can either be found challenging himself to ride the hills of the Hudson Valley on his favorite bike or desperately trying to cultivate his asparagus bed.

  • Jury Member

    Dan Formosa, Ph.D


    Dan consults with companies worldwide on design and innovation. An early proponent of “design for all” (a.k.a. Inclusive Design), he also lectures internationally on research and the future of design. He is the recipient of numerous design awards and has appeared in several documentary films.
    Dan holds degrees in product design, ergonomics and biomechanics. He recently established ThinkActHuman, a consultancy named to reflect his goal, design for a better world. He also co-founded 4B Collective, focused on design and gender, and co-founded the Masters in Branding program at the School of Visual Arts in New York.
    In other work, he co-authored / co-illustrated the Baseball Field Guide, a bestselling book using principles of information design to explain the complex rules of baseball. He’s host of the successful YouTube series “Well Equipped,” produced by Epicurious for Condé Nast, critiquing in a less-than-serious way the usability of various odd kitchen gadgets.

  • Jury Member

    Helen Maria Nugent

    Dean of Design, California College of the Arts (CCA)

    Helen Maria Nugent has been leading progressive innovation in art and design education for over 25 years. Currently, she is the Dean of Design at California College of the Arts (CCA) in San Francisco where she oversees 9 graduate and undergraduate design programs including an MBA in Design Strategy. She envisions the Design Division at CCA as a sanctuary for those with radical curiosity, where wonder and imagination are amplified through rigor and craft.
    Previously she was a professor at the School of the Art Institute of Chicago where she founded the Designed Objects programs that cultivate a reciprocal relationship between products and humanity. In the way-back machine, she was the co-director of the transformative and aptly named, Workshop for Art Research and Practice (WARP), a radical foundation program for artists and designers at the University of Florida.

    Helen Maria is also the co-founder of Haelo Design, an interdisciplinary research-oriented design studio that is undertaking the transition from object design to strategic futuring.

  • Jury Member

    Joshua Taylor

    CEO, Product EVO

    Josh Taylor is the CEO of Product EVO, a surfer dude, and a secret weapon for overwhelmed founders and product managers. He believes passion without good strategy is wasted energy. So he's on a mission to make successful products predictable and repeatable. His approach is to align the product development process with first principles for demand generation.

    Through Product EVO, Josh has helped develop hundreds of products and solved countless product development challenges along the way. He's created a curriculum for lean market research and product strategy for high-growth companies with limited time and resources.

    Outside of Product EVO, Josh is a landlocked surfer. He moves abroad with his family in the summers to chase waves during the big wave season in Central America. He is always looking for ways to expand his thinking about what is possible for his life and take massive action to live that way.

  • Jury Member

    Pepin Gelardi

    Co-Founder, Tomorrow Lab

    Pepin Gelardi works at the intersection of purpose and possibility, exploring the role of entrepreneurship and technology in solving future-facing problems. He has cultivated a skill set deep in idea development, user insights, concept visualization, form development, hardware prototyping, mechanism design and manufacturing.
    As a teenager, Pepin developed products for his family’s injection molding business. He holds a BSME from Columbia University, New York and a Post-Baccalaureate Diploma in Industrial Design from Scuola Politecnica di Design, Milan, Italy.

    He Co-founded Tomorrow Lab® in 2010 and leads the Industrial Design and Mechanical Engineering teams to invent and develop new, impactful hardware products. Prior to Tomorrow Lab®, he developed new CPG ideas, products, and brands at Fahrenheit 212 and Procter & Gamble.

    After hours, Pepin teaches workshops in design, creates costumes and toys with his twin children, and creates site-specific art with his wife Teresa.