Transportation Jury

Core77 Design Awards 2022

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  Shel Kimen

  Co-Director of Design Thinking, Ford

  Shel is Co-Director of Design Thinking for Ford. Her role is to grow the capability, its tools and mindsets, across the company. Her work has also touched the Maverick, New F150, Mach-E and more. She has practiced human centered design and creative leadership for 25 years, with side hustles in performative art and music, community development, and a social benefit company. She often takes on transformation roles where the playbook has yet to be written. Shel is committed to inclusion and anti-racism in all its forms. She advocates a post-scarcity mindset, collaboration, curiosity, reflection, rest, and joy.

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  Francis Pollara

  Director, Strategy and Development, Urban Movement Labs

  Francis Pollara is a strategy and innovation executive known for leading transformative work for industry-leading organizations spanning across the public, private and nonprofit sectors. Prior to co-founding Urban Movement Labs, he joined Mayor Eric Garcetti’s office as the entrepreneur-in-residence tasked with establishing a model and organization that could augment city governing authority to design and deploy transportation tech solutions in real urban conditions. Francis is an investor and four-time founder with expertise in scaling organizations commercializing products, and establishing structure in startup and core corporate management functions. Francis holds an MBA from USC’s Marshall School of Business and a Bachelor of Fine Arts double major in Product Design and Digital Media from Art Center College of Design.

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  Robert Walker

  Director of Design, (AMES) Advanced Mobility and Experience Studio, General Motors

  Robert Walker is a global automotive design and team leader. He has worked in the automotive design industry for 24 years as a designer, design manager, chief designer, and design director within multiple global automakers.
  
  Walker is currently the Director of Design of the Advanced Mobility and Experience Design Studio at General Motors Design Center, based in Warren, Michigan. As a global advanced design leader, he guides his team in developing what’s next - future automotive and new mobility projects positioned far outside the scope of existing vehicle programs. Prior to joining GM, Walker held the position of Director of Product Design at D-Ford, Ford’s Global Human-centered Design & Innovation LAB, leading the team in both physical and digital product/vehicle design. They challenged assumptions and questioned the status quo, translating human insights into near and far product concepts for the Ford and Lincoln brands.
  
  He also loves mentoring the next generation of automotive designers. As an adjunct professor at the College for Creative Studies (CCS), he teaches multiple automotive/new mobility and design theory courses.

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  Serena De Mori

  Product Manager in Innovation & Inclusive Mobility Solutions, Alba Robot

  Master of Science in Economics and International Markets with 10+ years experience in managing innovative projects in automotive, mobility solutions and new technology fields in multinational and in startups contexts.
  
  Passionate about new technologies, always curious towards future developments, focusing the attention on society change and impacts on people.
  
  In free time, photographer for hobby, enthusiast bike-rider and a no-stop traveler.