Shel is Co-Director of Design Thinking for Ford. Her role is to grow the capability, its tools and mindsets, across the company. Her work has also touched the Maverick, New F150, Mach-E and more. She has practiced human centered design and creative leadership for 25 years, with side hustles in performative art and music, community development, and a social benefit company. She often takes on transformation roles where the playbook has yet to be written. Shel is committed to inclusion and anti-racism in all its forms. She advocates a post-scarcity mindset, collaboration, curiosity, reflection, rest, and joy.