Consumer products or services created to encourage play, movement, or learning. Examples include toys, games, athletic equipment, athletic wear and accessories, outdoor gear and equipment, etc.
Creative Director, OMORPHO, SAYSH
Natalie Candrian is a Swiss designer, living in Zurich, Switzerland and is currently creative design director at fitness brand OMORPHO and footwear brand SAYSH. Her career has been focused on the world of sport, creating footwear, apparel and accessories for the world’s largest brands and iconic athletes.
Candrian worked with icon Allyson Felix to design and develop the SayshOne, followed closely by SayshSpike, a bespoke track spike for Felix, worn during Tokyo 2021 Olympics where she earned two medals becoming the most decorated female track & field athlete in history. Candrian began her career at Adidas where she designed the signature TMAC 1, 2 and 3 basketball sneaker for icon Tracy McGrady. His signature TMAC 1, 2 and 3 are still being reproduced today having sold with more 1.5 million units.
At Nike she joined the exclusive Explore design group reporting directly to the President, designing innovative concepts relating to consumer and product experiences. Working closely with athletes she changed the game of tennis with the release of Maria Sharapova’s “little black dress”. Sharapova won the US Open title that year.
Natalie is named FastCompany’s 100 Most Creative People in Business in 2022.
Design & Innovation Leader, Principal Consultant, Driven By Charles
For nearly three decades Charles has worked within the context of sports, fashion, and active lifestyle products for leading global brands such as Adidas, Puma, Converse, and Ralph Lauren. With a design degree from Carnegie Mellon, his professional starting point as a product designer has transformed to executive-level leadership shaping vision, teams, product experiences, and global strategies. Charles’ ambition to combine a humanistic design approach with digital technology informs his work.
His consulting business, Driven By Charles, services a range of industries helping startups navigate their vision, corporate product engines shape new experiences, and venture capitalists and incubators in need of expert insight to help guide their investment decision.
Founder + CEO
Scott Wilson is a design entrepreneur and founder of the brand acceleration and product innovation studio, MINIMAL (MNML), in Chicago. With a diverse background in industries spanning lifestyle, sports, furniture, medical, consumer products, agriculture, and technology, Wilson has a passion for solving problems through beautifully simple solutions that connect emotionally and rationally with users. His studio has received numerous awards and recognition for its 15-year track record of commercial design successes creating billions of dollars in revenue for its clients and partners.
In 2010, Wilson's Apple Nano LUNATIK Watch campaign sparked both the crowdfunding and wearable era and became the first $1 million Kickstarter fundraiser in history, changing the face of entrepreneurialism forever. He has been recognized as one of TIME Magazine's and Fast Company's Most Influential Designers and is a recipient of the prestigious Smithsonian Cooper-Hewitt National Design Award, which is bestowed upon the top designer in the nation each year by the White House.
Head of Engineering, Gaming Audio, Sustainability & CMF
Tiffany is a driven and curious innovator who brings game-changing products, experiences, systems, and strategies to life on behalf of the brands. Tiffany manages a large team of multidisciplinary engineering and Innovation professionals.
Tiffany has 21 years of experience in the product & process innovation space including consumer goods (Nike, Saysh, Rubbermaid), Automotive (Tesla, amateur motorsports racing), and consumer electronics (Logitech G, Astro Gaming). She has been granted over 35 US patents and has worked alongside some of the top footwear designers, athletes, and entertainers in the world. She also successfully made the transition from the plastics industry to the footwear industry and is currently in the consumer electronics and gaming industries.
Tiffany has spent over 15 years in the footwear space with Nike, Saysh, and her own Youtube Channel reviewing sneakers. She served as the lead Innovator on the Nike Hyperadapt, 2016 Nike Mag (auto-lacing), Air Jordan 29, Tom Sachs Collection 1, Air Yeezy 1, Air Raid Paranorman, Coraline Dunk, and many more Nike Products. For Saysh, she helped in starting the brand by bringing in designers, factories, and various partners to build the product, she also developed their first two products, The Saysh One and the Olympic track & field spike competed in by Allyson Felix in the 2021 Tokyo Olympics, where she won both a gold & a bronze medal.
Tiffany is experienced in product development from concept thru mass production of consumer goods. Tiffany has been featured in Wired Magazine (Oct ‘16), Netflix-Abstract the Art of Design, The Today Show, The New York Times, and the book “Sneakers” for her innovative work on Nike’s Electro Adaptive Reactive Lacing (EARL) Technology.
Tiffany grew up in a small town in Pennsylvania and studied at Penn State Erie, The Behrend College for her Bachelor of Science in Plastics Engineering Technology.