Sports & Outdoors

Consumer products or services created to encourage play, movement, or learning. Examples include toys, games, athletic equipment, athletic wear and accessories, outdoor gear and equipment, etc.

2023 Sports & Outdoors Jury

  • Jury Captain

    Natalie Candrian

    Creative Director, OMORPHO, SAYSH

    Natalie Candrian is a Swiss designer, living in Zurich, Switzerland and is currently creative design director at fitness brand OMORPHO and footwear brand SAYSH. Her career has been focused on the world of sport, creating footwear, apparel and accessories for the world’s largest brands and iconic athletes.

    Candrian worked with icon Allyson Felix to design and develop the SayshOne, followed closely by SayshSpike, a bespoke track spike for Felix, worn during Tokyo 2021 Olympics where she earned two medals becoming the most decorated female track & field athlete in history. Candrian began her career at Adidas where she designed the signature TMAC 1, 2 and 3 basketball sneaker for icon Tracy McGrady. His signature TMAC 1, 2 and 3 are still being reproduced today having sold with more 1.5 million units.

    At Nike she joined the exclusive Explore design group reporting directly to the President, designing innovative concepts relating to consumer and product experiences. Working closely with athletes she changed the game of tennis with the release of Maria Sharapova’s “little black dress”. Sharapova won the US Open title that year.

    Natalie is named FastCompany’s 100 Most Creative People in Business in 2022.