Joachim Froment is an award-winning Belgian designer based in Brussels and Copenhagen (IF award, Rado Star Award, Bolia award, CES innovation award). He graduated with a Master's degree from the Royal College of Art in London.

Founder and Creative Director of Futurewave, he leads a team of 25 creatives and technologists to help companies bring forward-thinking products to the market (Bespoke Flos, Engelbrechts, Adidas, Duvel, 100% light, Decathlon, Cohabs, etc.).

Joachim Froment is a product designer and artist whose creations aim to ally poetry and industry.

Geoff is a creative leader who designs objects, interfaces, spaces, and experiences. He is the founder of WIN WIN Athletics, a new kind of sports company focused on solving everyday sports challenges for everyday athletes. WIN WIN’s innovative flag football equipment—recognized as among the most inclusive in the world—makes it easier for anyone, anywhere, to play.

Through his design practice, People, Places & Things, Geoff continues to collaborate with corporate teams and startups, helping make strategic ideas more tangible and executional details more thoughtful.

Prior to founding WIN WIN Athletics and PPT, Geoff was a Design Director at IDEO.org, where he partnered with foundations, NGOs, and non-profits to address complex challenges in underserved and vulnerable communities around the world. At the digital agency Code & Theory, Geoff founded an industrial design practice bridging physical and digital interaction design, contributing to the agency being named one of Fast Company’s Top 10 Design Companies in 2015. An industrial designer by training, he honed his craft and multidisciplinary approach at IDEO and LUNAR.