Roman Gebhard is managing partner and co-founder of FLUID Design (formerly LUNAR Europe), a Munich-based design and innovation consultancy founded in 2006. FLUID helps organizations humanize technology through strategic, human-centered design.

With experience across LUNAR Design in San Francisco, frog in New York, and Siemens Design / Designafairs in Munich, Roman brings a rare blend of industrial-, UX, and interface-design expertise - paired with strategy and insights that turn complex challenges into elegant, people-first solutions.

He earned a B.Sc. (Hons) in Industrial Design from Art Center College of Design and has led workshops at the Design University in Lund, Sweden.

Roman leads multidisciplinary teams to create user-centric products, services, and experiences for clients in health, consumer tech, and critical industries. His approach combines the agility of a boutique studio with the rigor and scale of enterprise programs, ensuring innovation remains grounded in real human needs.

His work has been featured in major professional publications and recognized with numerous international design awards. Being active in the global design community, Roman has served as a juror for the iF Design Award, IDSA Design Awards, and the Spark Design Award. As a leader and evaluator, he champions thoughtful, impact-driven design that improves everyday life.

Bastian is an internationally experienced Industrial Designer and Innovation Strategist leading design development across Europe, Asia, and the United States.

With experience working in Fortune 500, start=up, and international agency environments he has developed a wide variety of award winning Consumer electronics, Home Appliances, and Tech Products. His work sits at the intersection of human-centered design, advanced product engineering, and brand-defining aesthetics, with a consistent focus on translating strategy into tangible experiences and meaningful products.

Starting out with an education in Graphic Design and later expanding into a degree in Industrial Design at the University of Wuppertal in Germany, he is driven by a belief that design is the intersection of emotion and function.

Designing experiences is the chance to shape behavior, culture, and our every day lives - and that lasting design value emerges when craft, technology, and human insight align.