Julia de Bono is CEO of Designworks, BMW Group’s global creative consultancy. She has led the design of visionary concept vehicles including the BMW Vision Next 100, Mille Miglia Concept, and 3.0 CSL Hommage. Formerly the head of BMW’s Concept Car Team and Global Design Strategy, she now drives cross-industry innovation—advancing AI-augmented creativity, circular product ecosystems, and future mobility experiences for BMW, MINI, Rolls-Royce, and external partners across technology and transportation.