Julia de Bono is CEO of Designworks, BMW Group’s global creative consultancy. She has led the design of visionary concept vehicles including the BMW Vision Next 100, Mille Miglia Concept, and 3.0 CSL Hommage. Formerly the head of BMW’s Concept Car Team and Global Design Strategy, she now drives cross-industry innovation—advancing AI-augmented creativity, circular product ecosystems, and future mobility experiences for BMW, MINI, Rolls-Royce, and external partners across technology and transportation.

Appointed Director of the Munich Studio in April 2024, Annette Baumeister brings deep cross-disciplinary mobility expertise shaped by leadership roles across the BMW Group and Designworks. She previously led the Designworks Shanghai Studio (2016–2019) and spent four years as Head of Material and Color Design at BMW, where she shaped CMF strategies at scale.

Now back at Designworks, Annette oversees projects spanning automotive, aviation, rail, construction equipment, furniture, and experiential environments. Known for her empathic leadership and sensitivity to design nuance, she brings a holistic, material-driven perspective to evaluating mobility and transportation innovation.

Jessica Covi is an Austrian-born industrial designer who specializes in experiential and holistic product design. After her master's studies at the University of Applied Arts, Vienna, and working in Zurich, Switzerland, Jess moved to New York City to work as an industrial designer at the design firm, frog design. Before joining BMW Group she worked as a design consultant and creative director, with clients such as Google, Hyundai, Unilever, and Anheuser Bush inBev across industries including hospitality, architecture, consumer goods and retail.

Before joining BMW Group she worked as a design consultant and creative director, with clients such as Google, Hyundai, Unilever and Anheuser Bush inBev across industries including hospitality, architecture, consumer goods and retail. She provides creative vision and leadership for multidisciplinary teams creating innovative products and experiences at the junction of design, culture, and product realization.