Principal, Content Matters
Jennifer is a writer, educator and communications strategist. Her consulting firm, Content Matters, helps creative businesses thrive by defining their voice and learning how to communicate effectively with diverse audiences. Prior to consulting, Jennifer worked for Pentagram, Columbia CNMTL and the AIGA. She has been published in The New York Times, Core77, Against the Grain, as well as a variety of trade publications. As an educator Jennifer led Art Access II, an initiative designed to increase museum attendance among under-served communities through education and community outreach. She has taught at Parsons and FIT, and is currently on faculty in the SVA Products of Design program where she teaches design and social impact.
Co-founder, Greater Good Studio
George co-founded Greater Good Studio with the belief that design can lead to positive behavior change. Previously, he spent seven years at global innovation firm IDEO before being hired as the first human-centered designer at the Chicago Transit Authority. Since founding Greater Good, he has worked across multiple social issues including autism, criminal justice, education, public health and health care.
George is an Adjunct Full Professor at The School of the Art Institute of Chicago. With his co-founder, was awarded the TED Prize City 2.0 (2012) and recognized in the Public Interest Design 100 list (2013). The studio’s work was featured in LEAP Dialogues: Career Pathways in Design for Social Innovation (published 2016) and Public Interest Design Practice Guidebook (published 2015).
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