Consumer products or services designed to enhance comfort, convenience, security, and sustainability in residential spaces. Products and services can integrate digital tools, smart devices, and automation systems, making everyday life more efficient and enjoyable from home management, entertainment to security and energy efficiency. Examples include home accessories, appliances, home electronics, smart home products, security systems.
Principal Designer, Copper
Mitch Heinrich’s two-decade career as a professional designer has been anything but predictable. His projects have ranged from empowering micro-entrepreneurs in sub-Saharan Africa to developing stratospheric internet balloons and glucose-sensing contact lenses. He co-developed the bone conduction transducer for Google Glass, explored AI-driven aquaculture, and led a team of designers at the forefront of synthetic biology creating new sustainable materials.
While the subject matter has constantly evolved, a consistent thread has been his ability to shape new ideas through his focus on holistic design and sustainability.
Mitch's design and development work has garnered numerous awards and has been exhibited at the NYMOMA and Cooper Hewitt museums. He is a named inventor on dozens of granted and pending patents. He founded the Design Kitchen at Google [x] which to this day is a critical part of the moonshot division, and once famously caught his daughter's falling ice cream cone before it hit the ground.
Currently, Mitch leads Design at Copper, an innovative home electrification company that creates beautiful, battery-equipped induction stoves powered by clean, cheap renewable energy, eliminating the need for dirty, old gas. He also has a boutique design studio called What For which advises and consults for companies pushing the bounds in sustainable material development.