Sustainability

Any designed product, service or system tackling issues around sustainability in a thoughtful, research-backed manner through strategies ranging from materials, production methods, efficient systems, packaging and shipping, etc.

2025 Sustainability Jury

  • Jury Captain

    Kara Pecknold

    VP, Regenerative Design, frog, part of Capgemini Invent

    Kara is VP of Regenerative Design at frog, the reinvention and experience partner part of Capgemini Invent. Over the past 20 years, she has helped her clients to shape new products, services and businesses. As global lead for sustainability, she is focusing her attention on ensuring teams and organisations can deliver outcomes that ensure a liveable future for people and planet in the Eco-Digital Era™.

    She has a keen interest in the dynamic insights that can be found at the intersection of people, products and systems. Her work with both Fortune 500 companies and impact organizations has enabled to understand the challenges and opportunities that touch the spectrum of consumer products and services, health care, energy management, mobility, and education.

    Prior to frog, she pursued her master’s degree in design and ran her own design research consultancy in Vancouver, Canada. She is now based in Germany, where she leads a design team and also speaks, teaches and writes on design, sustainability and building creative capabilities in organizations.