Alex Center is a Brooklyn-based designer and founder of the award-winning branding company CENTER. Prior to launching his own studio in 2018, he spent a decade working for The Coca-Cola Company, where, as Design Director, he led the vision for the beverage brands vitaminwater, POWERADE, and smartwater.

Over his career, Alex has helped build several billion-dollar brands, designed packaging that has been in the hands of millions and given keynote talks all around the world. Today, he and the team at CENTER are playing at the center of culture, partnering with icons like Apple, New Balance and Coinbase, startups like Kin Euphorics, Magic Spoon and Liquid death and building new to world brands like United Sodas of America, Pavise and BERO.

Alex is also a mentor at the SVA Masters in Branding program and cohost of the wildly popular podcast, Front & Center. In his shrinking personal time, he enjoys rooting for New York teams that wear blue and orange and spending time with his wife Jacquelyn De Jesu and their zero kids and zero pets.

Gander is an award-winning creative agency based in New York City. Founded by Katie Levy and Mike McVicar, Gander works across industries to create brands with bold storytelling and unforgettable personality. Their clients include iconic CPG brands like Graza, Magic Spoon, Banza, and Gotham Greens, alongside cultural icons like BRIC! Celebrate Brooklyn and Pop Up Grocer, plus non-profits like Pursuit.org.

Jasmine Gallagher is a brand designer and co-founder of After Hours, an award-winning studio known for shaping brands with a sharp point of view. With experience across tech, lifestyle, CPG, and hospitality, Jasmine has worked globally, partnering with founders and teams from NYC to Sydney to build brands that feel inevitable. Focused on strategy and storytelling, Jasmine helps translate big ideas into identities that resonate. Recognized by industry awards and featured in leading design publications, Jasmine’s work is built to last, in both culture and the market.

Shy Trutwein is a designer and co-founder of After Hours, an award-winning brand and design studio shaping the brands and identities defining today’s culture. With a background spanning tech, lifestyle, CPG, and hospitality, Shy has worked with founders and teams across NYC, San Francisco, London, Sydney and beyond, building brands that don’t just exist—they resonate. Recognized by industry awards and featured in leading design publications, Shy has built a reputation for work that sticks in both the memory bank and the market.