Toys & Play

Consumer products designed for children or adults for the purpose of activating play and creative exploration. Examples include: children’s toys, board games, art supplies, DIY kits, educational toys, electronic toys, musical instruments.

2025 Toys & Play Jury

  • Jury Captain

    Rafael Atijas

    Founder & CEO, Loog

    Rafael Atijas is the founder & CEO of Loog, a line of instruments designed to get kids playing, learning a falling in love with music. Born and raised in Uruguay, Rafa then moved to New York for his Masters at NYU where he graduated with honors (and with the business plan for Loog as his thesis). Rafael has won design and innovation awards, and is an Endeavor entrepreneur.