A San Francisco based design leader, Irina helped companies like Google, Fitbit, Nest, and HTC scale through design innovation, cementing their household name status.

Currently, she serves as the Global Head of Industrial Design and CMF at ABB E-mobility, where she helps drive transport electrification through best in class EV charging solutions.

Before relocating to the Bay Area, Irina gained valuable experience in New York, working initially for Martha Stewart and later co-founding the consulting firm Vim & Vigor. Her client portfolio included notable brands such as Barnes & Noble Nook, Kitchenaid, Fabbian, Wedgwood, and Waterford, among others.

Her authentic, inclusive, and conscientious leadership style compels teams to create exceptional products. By building diverse creative groups and fostering a "one team" mentality with partners, Irina ensures the design of responsible, enduring, and sustainable products that captivate users and fuel remarkable business growth.

A graduate of the Rhode Island School of Design, Irina holds a Bachelor of Fine Arts degree in Industrial Design. Her work has received numerous accolades, including Red Dot, IF, ICFF Studio, IDEA, and Spark awards.

Annie Jean-Baptiste is a business disruptor and the author of Building for Everyone, the first book about building inclusive products across the intersections of 12 dimensions of diversity. She previously served as an intrapreneur in residence at the University Pennsylvania's Graduate School of Education, a member of both the CTA Health Equity and Access Leadership (HEAL) Coalition and sits on the IEEE's Executive committee. As the co-founder and director of product inclusion & equity at Google, she leads product inclusion & equity strategy across the company. She’s been covered in Forbes, Vogue, the Wall Street Journal, Essence Magazine, Business Insider, Teen Vogue, MSNBC, CNBC and was recognized as one of Ebony's Power 100 in 2022. Follow her for more on social media @its_me_ajb.

Kenneth Young is an international award winning San Francisco based Industrial Designer with over 15 years of industry experience. Kenneth founded Now Studio in 2023, a young and vibrant design consultancy nestled in the heart of the Bay Area. Over his career, he has successfully overseen and delivered dozens of products to market in numerous categories. His wide breadth of experience allows him to tackle challenging design problems in an intuitive and efficient manner.

Kenneth Young is an award-winning Industrial Designer based in San Francisco, with more than 15 years of experience shaping innovative products. In 2023, he launched Now Studio, a dynamic design consultancy based in the heart of the Bay Area. Throughout his career, Kenneth has successfully brought numerous products to market across a wide range of industries. His diverse expertise enables him to approach complex design challenges with both intuition and efficiency. Passionate about every phase of the design process - from initial concept development to final production - Kenneth combines hands-on craftsmanship with a deep understanding of manufacturing to create products that resonate with both form and function.