With nearly 20 years at VSA, YanYan has delivered strategic brand-centered solutions for clients across a variety of industries from financial, tech, and commodities to local non-profits. She has successfully led multi-disciplinary teams across the full spectrum of critical brand experiences for Fortune 100 companies as well as many of VSA's longest-standing clients: the CME Group, IBM, and Sappi. Whether building a brand from the ground up or managing and evolving existing brands, her expertise and experience is in delivering smart and impactful solutions across both traditional and digital mediums.

Kelly Bjork is a Partner and Senior Executive Design Director at IDEO with over two decades of experience in brand and communication design. She combines creative talent with problem-solving, mentoring, and leading multi-disciplinary teams to create human-centered designs. Kelly has shaped and transformed brands across tech, CPG, health, food, and financial services, working with small businesses and Fortune 100 corporations.

Kelly’s award-winning work has been recognized by The One Show, AIGA 365, Communication Arts, Print, Graphis, Rebrand 100, and was featured in Rick Valicenti's CHGO DSGN exhibition at the Chicago Cultural Center.

Michael Braley, Creative Director of Braley Design has over 30 years of experience in brand, print, poster, book and package design. His work has been recognized internationally and is in the permanent collections of the San Francisco Museum of Modern Art, the Chicago Athenaeum Museum of Architecture and Design, The Denver Art Museum, the Museum fur Kunst und Gewerbe (Art and Design) Hamburg, Germany, Lahti Poster Museum, Finland and The Museum of the Marie Curie-Skłodowska University, Lublin, Poland.

His work has also been awarded in numerous national and international publications and been selected for exhibitions, including international poster shows and biennials in Argentina, Armenia, Belarus, Bolivia, Brazil, Canada, China, Colombia, Ecuador, Finland, Hungary, Italy, Mexico, Peru, Poland, Romania, Russia, South Korea, Slovakia, Spain, Ukraine, United Arab Emirates and the United States.

In 2016, Braley received the Iowa State University: College of Design: Design Achievement Award, recognizing outstanding creative and professional achievements of alumni. And in 2019, the American Advertising of Federation (AAF) Lexington awarded Braley the Distinguished Member Award.

Prior to Lexington, Braley worked at leading design firms in San Francisco and New York. Braley also lectures and leads design workshops at universities and professional organizations around the nation.

He has served on the Iowa State Iniversity Graphic Design Advisory Council since 2013. And has also served on the California University, Long Beach, Design Advisory Council. Braley is also the Creative Director and committee member of the United States International Poster Biennial.