For 30 years, Jodi has been designing experiences at startups, enterprises, consulting firms, and as an educator. She is currently the Senior Design Director at H-E-B, where employees, customers, and the community come first.

Adriana is a Design Principal at H-E-B based in Austin, TX, where she uses systems thinking and radical collaboration to create scalable design systems, resources, and tools to bridge the gaps between design and engineering teams and build cohesive experiences. Before joining H-E-B, Adriana worked in enterprise design across different industries. She loves collaborating with and bringing people from business units together to solve challenges and set clear and measurable client success metrics while always tying the value of design to business.

She believes in nurturing the next generation of designers to find clarity in complexity and uncover their hidden powers.

Outside of work, Adriana thinks running marathons is fun (sometimes). You can also find her overcoming her fear of heights by climbing at local rock gyms and exploring different parts of the Texas Hill Country.

I believe in the power of design to positively impact the world. For 20+ years, I've been creating experiences that help people connect with their surroundings on a deeper level. My journey has taken me from graffiti art and professional breakdancing, environmental branding and design, special ops/mission planning software, all the way to a Design Principal role at IBM, where I explored the potential of AI, and everything in between.

These days, im helping Google to make the complex world of risk & compliance into something surprisingly delightful, and genuinely engaging. I also enjoy contributing in Google’s ever-changing culture, which is a passion of mine. I co-founded and chair the Pasifika People’s Collective which is an employee resource group that is focused on the Pasifika community at Google and beyond. I’m also honored to be able to help build and shape the Google design community for our thinkers and tinkers, and provide them a space for growth and recognition.

As always, creativity, wonderment, and curiosity is at the center of whatever I do…whether it’s ink, (both press and tattoo), music, art, family, or food, they remain a constant source of inspiration and part of my DNA.

An author and award-winning design leader, Kathryn Marinaro leads teams to imagine and design experiences and software as a Creative Director at argodesign, a product design and innovation agency in Austin, TX. She is the author of Prototyping for Designers (O’Reilly) and is an international speaker, presenting talks and workshops on design thinking, AI, and prototyping at conferences including SXSW, UX Lisbon, O'Reilly Design, and MakerCon SF.

Kathryn’s agency work includes leading the digital transformation of Salesforce's website into a modular, holistic, and personalized product experience; designing new spatial computing and gesture-based interaction models for Magic Leap’s augmented reality headset; and creating the software suite needed to control, pilot, train, and manage fleets of cutting edge humanoid robots.

Kathryn has over ten years of experience designing with AI, including as a design lead at IBM where she worked with Watson, IBM's general-purpose set of AI algorithms, to create experiences and enable developers to train their own AI algorithms. She continues to employ and teach others how to use the latest AI tools and tech, including the design of chat-based experiences leveraging emerging LLM technologies.

Kathryn has been recognized as one of Austin’s Top 50 Female UX Designers, and has been featured in articles in Fast Company, Time Out New York, Architect Magazine, ArtInfo, and Make Magazine.