Commercial Equipment Jury

Core77 Design Awards 2016

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  Jim Kraimer

  Director of Design - EMEA & China, Crown Equipment Corporation

  Jim Kraimer is Director of Industrial Design for EMEA & China at Crown Equipment Corporation, which is a leading manufacturer of lift trucks and related products and services. Jim likes to dig deep into research and leverage new technologies that reimagine a new user experience. A key example is Crown’s QuickPick Remote® -- the world’s first glove-controlled order picker vehicle -- which is ushering in a new era of game-changing automation. Crown has won over 100 major international design awards and was recognized by Fast Company Magazine as Thirty Companies that Get Design. Prior to Crown, Jim developed futuristic products for Electrolux’s visionary Concept Design Team, and also worked at design consultancies in the USA and Germany. Jim holds 18 utility patents and has been a juror for Core77, iF Design and China Red Star Design awards. He studied Industrial Design under the tutelage of Paul Down, FISDA, at the University of Notre Dame.

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  Bruno Saint-Jalmes

  Head of Creative Design and Concepts, Airbus

  In October 2013 Bruno was appointed Chief Designer of Airbus Group. Airbus Group management charged Bruno with giving the Airbus Group range a more emotional design language. On this basis, Bruno set up future vehicle products, new ideas, future initiatives and technology strategy as a guideline for future Airbus Group innovations – some examples of the major innovations he delivered are the A350XWB cabin, cockpit design and the Concept Plane Vision 2050, both resulting in a new passenger comfort & service experience as well as a higher airline efficiency.
  
  He oversees the Airbus Industrial Design Group and also provides leadership and direction for industrial designer teams across the company, as well as to foster a design excellence culture within Airbus Group. He is based in Munich, Germany.
  
  Previously Bruno was the Head of Design and Advanced Design at the Airbus Commercial Design Centre in Toulouse, France, from 1994 to 2013. His mission was to develop all the aircraft products, differentiating their individuality, and creating a seductive interior of cabins and cockpits.
  
  Prior to that he was in charge of car and product design at Renault-Matra's design studios from 1988 to 1993.
  
  Bruno began his career at French automaker Peugeot, where he was responsible for driving the style of small and mid-size cars.
  
  Bruno graduated from the École Nationale Supérieure de Création Industrielle with an MA in Industrial Design/Product Design

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  Jaime Moreno

  Founder and Creative Director, Mormedi

  Born and raised in Madrid, Jaime started Architecture at the Polytechnic University of Madrid but shortly after moved to Switzerland where he achieved a Degree in Industrial Design at the Art Center College of Design. He has upgraded his studies taking seminars at Harvard, IESE, IE and St. Louis University Business School.
  
  After graduating he worked as a design consultant for Philips at the Domestic Appliances department in The Netherlands.
  
  From this experience, he decided to found in 1998 his own company, Mormedi, a design consultancy that innovates through customer experience, with a strategic approach, delivering service design, industrial design and digital experiences.
  
  The company now includes a multidisciplinary and a highly skilled team of designers, strategists, engineers, business development consultants and marketing specialists. Mormedi covers many sectors in a wide variety of typologies, ranging from banking, airlines, telecommunications, consumer electronics, energy, etc. The 70% of its turnover comes from abroad, working for 12 companies that belong to the "Fortune 500” list.
  
  Jaime combines his dedication to Mormedi, as CEO and Creative Director, with a passion for design which has led him to take part as a member of the jury in several competitions and to give conferences in Spain, UK, Denmark, Japan and Hong Kong. He is also a member of the Design Management Institute (DMI), the Industrial Designers Society of America (IDSA), and the International Forum Design (IF).
  
  Jaime has been awarded with the “2015 National Design Award” in the Professional’s Category, given by the Spanish Ministry of Economy and Competitiveness.

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  Robert Sachon

  Head of Design, BSH

  Robert Sachon has studied free arts, product design and is a graduate of the Harvard Business School´s General Management Program (GMP). He can look back on a long design career in the household appliance sector. Among other things, he worked as a designer for the Siemens brand and was responsible for the design of the regional brands in Southern Europe and South America belonging to the BSH Group portfolio. Since 2005 he has shaped the Bosch brand as Global Design Director. His holistic design approach has been acknowledged with numerous international design awards. Only recently, Sachon and the Bosch Home Appliances Design Team were awarded the honorary title of “Red Dot: Designteam of the Year 2015“.