VISIA Gen7 is the next generation of complexion analyzing technology from Canfield Scientific. Canfield's precision subject imaging system, clinical quality lighting and MatchPose live image overlay continue to change the way skin care professionals work with their patients. The new VISIA Gen7 system captures perfectly registered images of left, right and frontal facial views, and automatically analyzes the images for surface and subsurface skin conditions. The high-quality images captured by the VISIA Gen7 help dermatologists and aestheticians document treatment progress and communicate results and recommendations with patients.

The overall design challenge was to create an experience that complements the different user workflows in a range of environments, from the retail cosmetic counter to private medical practices, and to preserve the high-quality imaging that loyal Canfield customers expect. The VISIA Gen7 broke away from the existing user experience with a new fixed-patient positioning system, and as a result the patients no longer have to reposition themselves to capture multiple views of their face. The final result was a smooth, consistent device rotation with noticeable detents in the 3 capture positions, which automatically communicate the intended camera angles to the software.

Previous generations of VISIA set the standard for the type of high-quality equipment that is valued and expected by the customers. The design team focused on enhancing the Canfield brand by creating an elegant form with complex surface geometries, a robust assembly with minimally visible hardware, and recognizable design language with multi-colored, high-gloss RIM molded parts. The combination of form and function make the VISIA Gen7 an innovative solution for dermatologists and other skin care professionals.

For almost 30 years, Canfield has provided practitioners with solutions that provide accurate imaging quickly and efficiently. Over this period of time, Canfield has established a strong reputation and highly loyal customer base. The VISIA Gen7 was designed to not only meet customer expectations in terms of image quality, but also to improve experience in terms of usability and aesthetics. Building on the brand identity of the previous generations of VISIA was essential to maintaining this customer loyalty, and for this reason, was a driver throughout development.

Aside from modernizing the iconic VISIA design language, this next generation product was developed with special consideration to multiple end-users and use environments. In the cosmetic context, it is important for the VISIA to convey the perception of luxury and glamour. In the context of a dermatologist's office, the design must carry a clean and minimal aesthetic. In each of these contexts, usability, user interaction and accurate imaging were of utmost importance. The dynamic functionality of the VISIA Gen7 allows for natural front and oblique image captures, eliminating any potential wrinkling of skin caused by movement and head repositioning experienced in the previous generation device. The images produced are visible to both parties, serving to initiate and facilitate a conversation. The VISIA Gen7 helps to get to the desired results more quickly while providing a fluid workflow for dermatologists and aestheticians.

Throughout the phases of development, design and engineering worked together to successfully implement multiple light sources and meet precise camera angle requirements. During this process, the team worked diligently to maintain a balance between achieving the most comfortable head support for the patient whilst abiding to these rigid requirements. This balance of form and function is what makes the Canfield VISIA Gen7 an excellent solution and sets the device apart from competitors in the market.

The VISIA Gen7 maintains a minimal footprint in an elegant and compact form, even as it rotates. Designed with serviceability in mind, the new VISIA features removable hardware to make the experience positive for the user – even when things go wrong. While carrying the design language from the previous generation's product, the VISIA Gen7 introduces a modern aesthetic that is appropriate for either the counter of a high-end cosmetics store or in a private dermatology practice.

Throughout the process, ergonomics and human factors heavily influenced design decisions. With the VISIA Gen7, the person being examined can be imaged from front and oblique angles without moving their head or body. This single position capture eliminates discomfort and helps to improve imaging accuracy. By opening the area for the face, the design creates a less-invasive atmosphere for the person being examined. This design consideration was intended to make the experience more comfortable while images are being taken. To achieve this,the VISIA utilizes ergonomic chin and forehead rests to position and stabilize the head of the patient, resulting in extremely accurate positioning with highly repeatable results. The handle location and design make the device rotation fluid for the technician with a simple and effortless push/pull action. This allows the user to position the device into the desired orientation with ease, without disturbing the patient.

By assuring comfortable and informative skin care consultations, VISIA Gen7 offers a user experience that is highly valued by Canfield's customers. This engenders confidence in the product lines, brand loyalty and professional references that are the cornerstone of the company's reputation. The high level of reliability and customer appreciation reinforce a positive perception of the company both in the marketplace and in Canfield's workplace.

The enhanced functionality, expanded feature set and improved consultation experience described above will clearly have a positive influence on marketability and sales. Higher volumes will translate immediately into increased revenue and longer term into greater economies of scale with improved manufacturing and distribution efficiencies.

In every context, the VISIA Gen7 is a tool for empowerment. Skin defects, blemishes and abnormalities can often be a source of embarrassment, shame or confusion. In each of these scenarios, patients want to resolve the issues fast and confidently. The VISIA Gen7 was designed to provide accurate imaging quickly in order to help dermatologist and aestheticians analyze and monitor skin conditions. The VISIA Gen7 allows the user to make educated and appropriate recommendations for clients in a timely and efficient manner. The VISIA Gen7 helps give clients confidence and clarity, while enhancing the relationship and conversation with the practitioner.