Final products designed specifically for individual use across a variety of environments and purposes, including but not limited to home, work, leisure, sporting, health and hygiene. Examples include: electronics, accessories, soft goods, housewares and appliances, personal care, tabletop, etc.
Jon Marshall is the Co-Founder and Design Director at Map, a London-based creative consultancy that specialises in strategy-led industrial design, packaging design and UX/UI. Map’s clients include some of the most innovative and well-known companies in the world such as Virgin Atlantic, Google, Yamaha and Panasonic alongside ambitious growth companies such as Kano, Sam Labs, and Sabi.
Most recently, Jon has worked with inventive start-up BeeLine on the design of an intuitive cycle navigation device. The device puts cyclists back in control of their journey, rather than being trapped in a turn by turn navigation system. BeeLine successfully launched on Kickstarter in November 2015 and received over £150,000 of funding, surpassing their goal of £60,000. Map is also working with an emerging talent on the design of an innovative cycle safety product.
Jon graduated from the Royal College of Art in 1996 with a Masters degree in Industrial Design and then worked at leading design firms Pentagram and Ross Lovegrove. He joined Barber & Osgerby as Studio Director in 2003 and developed some of the studio’s most iconic furniture and products such as the De La Warr Pavilion Chair, Tab Lamp and the 2012 Olympic Torch before co-founding MAP with Barber & Osgerby in 2012.)
Emily Brooke founded Blaze in 2012 in London, England, with the vision of becoming world leaders in urban cycling technology.
After starting reading Physics at Oxford University, Emily left to pursue design in Brighton and Milan. There she created a radical innovation set to drastically improve cyclists’ safety and started her own company, Blaze, to make it a reality. The Laserlight tackles the greatest cause of fatality, being caught in the blind spot, or a vehicle turning across an unseen bike, by using a laser to project the symbol of a bike ahead of a cyclist. It gives the bike a bigger footprint on the road and prevents divers in front turning across its path.
Three years on and after a successful Kickstarter campaign, Blaze have a team based in East London, manufacturing in China, and have raised approximately £1.5M in investment from the likes of the Branson Family and Index Ventures. Their flagship product, the Laserlight, is shipping to more than 52 countries and in 2016 it will be incorporated into all London’s Santander cycle hire scheme bikes. The new Burner back light will launch in Spring 2016 after becoming one of the most successful bike light campaigns in the history of Kickstarter.)
Heather is the Vice President of Design at Smart Design, a design and innovation consultancy. She leads multidisciplinary global teams on large-scale digital projects across all industry sectors from Smart’s London studio.
She has worked in design for 18 years throughout Europe and is recognized as one of the leading authorities in interaction design. In order to learn more about software development, she studied interaction design at the Royal College of Art in London. After graduating, she worked at the RCA as a visiting tutor and Research Fellow and co-founded the Appliance Design Studio between the RCA, IDEO and Hewlett-Packard Labs. In 2000, she joined IDEO where she worked as a senior interaction designer and project lead for the Prada NYC flagship store with OMA/Rem Koolhaas.
Throughout her career, she has kept a keen interest in education. In 2003, she moved to Italy to work as an Associate Professor at the Interaction Design Institute Ivrea (IDII), where she specialized in tangible computing and became the Academic Director. In 2006, she moved to Denmark where she co-founded the Copenhagen Institute of Interaction Design (CIID). Positioned as a design school, consultancy and research lab specializing in interaction design, CIID was listed as one of the world’s best design schools by Business Insider in 2012.
Her client work spans transportation, finance, healthcare, media, telecom, retail and automotive. She is a regular speaker in Europe and her work has been recognised through international press and design prizes, including a Gold and Bronze Business Week Awards for her work with Prada. She was also listed as one of the 40 most influential designers in the world under the age of 40 by Wallpaper Magazine and was recently a judge for the Braun Prize 2015. She has a bachelor’s degree in product design from the University of Northumbria and a master’s degree in interaction design from the Royal College of Art.)
Hyuntaik Lim is the director at Samsung Design Europe (SDE), a London-based creative design office that specialises in European, story-led industrial design, UI and UX.
Hyuntaik established a design language with Samsung design centre when he was working in Samsung design HQ, Seoul. He accomplished many successful designs within the A/V cluster team and in the Mobile cluster as a team leader.
Hyuntaik started working at Samsung in 1996. He took a sabbatical to work for Ideo in Palo Alto between 2003-2004. Whilst studying his Master’s degree at the Design Academy Eindhoven, he founded and ran a design studio with Korean government support. He then moved to London and joined SDE as creative lead in 2009. Moving on to product director, he now leads and develops projects across all categories of Samsung electronics.)
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