Core77 Design Awards
- Other Years
The Movado Edge analog watch collection is a modern reinterpretation of the iconic Museum Dial watch designed by Nathan George Horwitt in 1947 for the MoMA collection. The most notable design element is the 60 textured ridges, alluding to the seconds in a minute, that outline the circumference. By carving out the interior volume made of an aluminum textured surface, we were able to give it life and reflectivity. As the user's wrist moves, the design changes constantly, symbolically speaking of time as the indicator of change in our lives. The bezel was kept as narrow as possible to visually emphasize the structural details and the expansive negative space. Polishing on the dot at high noon also highlights it in contrast to the more porous aluminum surface. The Movado Edge achieves something unseen in watch design, when in today's digital world, there is something extraordinary about craft: finding new ways to innovate in a space that is constantly striving for perfection. By creating a three-dimensional watch face that immediately draws the eye, there is no apparent branding, numbers or images - it is completely pure in form. The Edge watch face is timeless, making it the perfect watch for everyday wearability and collectors alike.
Whether someone is a watch lover or not, the Museum Dial watch is immediately recognizable, and a foundational symbol for Movado. The challenge was to maintain the symbolism and recognizability of the watch, while bringing the design into the 21st century. The path we chose was to add dimensionality; literally raising the dot into a volcano-like structure, while lowering the face of the watch into a valley below. From an engineering perspective, this brought several challenges. For one, the depth of the valley had to be matched by a reconfiguration of the internals. Secondly, raising the dot meant also raising the hands of the watch, elevating them enough to pass over the raised platform. In order to make this happen, we developed a pressing system to create the perfect dimensionality while still keeping a textured look and quality feel to the surface of the watch face. This makes the watch a true exercise of industrial design, rather than mere aesthetics. Watch design will always be a special craft, and with little innovation in this space, the Movado Edge attempts to bring a new dimensionality to a relatively flat world. The best quality of a watch design is being able to draw the eye into the watch face. The added dimensionality accomplishes this in several ways. At first glance, the watch face looks minimal - a clean slate of solid color that complements any style. Looking further, the valley creates a sense of depth that immediately catches the eye; the ridges around the circumference create natural shadows that play reflect light differently at each angle. This in contrast to the polished dot raised above high noon create a striking visual balance - all without any stand-out detailing. In this way, the Movado Edge watch accomplishes what all watches set out to do: draw the viewer's eye immediately to the watch face, with depth and detailing that keep the viewer looking for more in its quiet minimalism.
Beautiful industrial design that really stood out. Really liked the way the face was sunk down and hands raised up.