Jury Captain
  • Anh Nguyen

    Founder, Creative Session

    Hoang & Anh Nguyen are the founders of Creative Session, a collaborative space for presenting trends, insights and impulsive ideas among the brothers in ways of industrial design. Industrial designers by trade but obsessed with story telling, graphics and branding.Beyond Creative Session they are leads at respectable agencies in San Francisco; Astro Studios and Matter Global. With 15 years of combined experience in consumer electronics they bring keen eye for sex appeal and functionality. They've worked on projects from small start-ups to fortune 500s.)

  • Hoang Nguyen

    Founder, Creative Session

    I believe design is an extension of our senses; things we touch, taste, hear, smell and see provokes a reaction. Design is result.)

Jury Team
  • Adam Leonards

    Principal Designer, Matter

    Adam is a Principal Designer at MatterÖ, where he leads creative teams from concept creation to product delivery. His expertise and passion is in the integration of hardware and digital design.Before joining MatterÖ in 2013, Adam was a Principal Designer at frog and an Industrial Designer at fuseproject.)

  • David Whetstone

    Design Director, Astro Studios

    David Whetstone is an industrial designer in San Francisco, CA, but his creativity comes from the basketball courts of Northeast Ohio where he discovered athletic sneakers and self expression on the court. He remembers observing the best players and taking particular interest in how they presented themselves through clothing, posture and speech. He trained himself to observe the details, understand what people really want and why those things fit with their particularly crafted lifestyle.This ability to connect with culture has stayed with him, and he has carefully crafted his industrial design career to design products that people wear and use as expression of self. His unique position as an industrial designer with passion to create fashion relevant pieces has allowed him to work with leading lifestyle brands like Nixon, Electric Visual, Nike, Incase, and The Art of Shaving. His work has been available to buy at big department stores like Nordstrom and Barneys New York to premier boutiques like Opening Ceremony and Colette.David Whetstone is currently a Design Director at Astro Studios in San Francisco, CA.)

  • Jason Mayden

    d.Fellow Stanford University & VP, Design Mark One

    In his previous role at Nike, Jason oversaw the design and execution of all conceptual products, data driven innovations and inline lifestyle and performance product for Jordan Brand, as the Senior Global Design Director. During his 13+ year career at Nike, Mayden led and contributed to the creation of innovative sport performances products for athletes and cultural icons such as Carmelo Anthony, Chris Paul, Russell Westbrook, Derek Jeter and Michael Jordan.In 2011, Mayden successfully received his Masters in General Management and Social Innovation from Stanford University's Graduate School of Business and shortly there after he returned to Nike as the Global Director of Innovation for Nike Digital Sport where he was responsible for the strategic investigation of new technologies and services, such as the Nike Fuel Band.In addition to his responsibilities as VP of Design at Mark One, Jason is also a d.Fellow at the Hasso Plattner Institute of Design at Stanford University, a frequent lecturer at Stanford University's prestigious Graduate School of Business, a regular columnist/blogger for Hypebeast Magazine and hypebeast.com and an advisory board member to his undergraduate alma mater, the College for Creative Studies.)

  • Max Burton

    Founder and Chief Designer, Matter Product

    Max Burton, the founder of Matter, is a product and interaction designer with over 2 decades of experiences. From housewares to digitally enabled products, he is inspired by participating in the creation of the future that melds technology with art and humanity.Prior to forming MatterÖ, Max worked as the Global Executive Creative Director for Product Design at frog, the Creative Director of Nike's Tech Lab and the VP of Design at Smart in New York. His work has been exhibited at the MoMa in New York, the Design museum in London and the Chicago Athenaeum.)

  • Shujan Bertrand

    Founder, CEO

    Shujan (Shu) Bertrand is a spirited, forward-thinking industrial designer and business consultant driven by sustainability. She uses geometry, nature, sensory intelligence, and human-centered design concepts to create sustainable products and sustainable business approaches that embrace the simplicity of nature and inspire positive change.

    Her passion for zero-waste, food, and community led her to found Aplat, a culinary design company that uses 100% organic cotton and zero-waste production practices in San Francisco, CA. Inspired by the French Art de Vivre, Aplat creates sustainably made culinary and garden totes that uplift the daily practice of sharing the good things we cook, eat, drink, and gift.

    Shu is an award-winning industrial designer with 20+ years of experience. With a stellar background in soft good design, advanced concept design, product development, design research and strategy, she has influenced brands around the globe, translating her product design experience, product development, strategy, research, and insights into new product and business opportunities.

    Shu Bertrand has worked internationally in Paris, Milan, and Seoul. She has led design teams and projects for studios such as Astro Studios to IDEO, and for brands such as Incase, Steelcase, Nike, Samsung, LG Electronics and Procter & Gamble. She has served on the design jury team for the 2019 IDEA Awards and the Cannes Lion Innovation Awards in France.

    Today, Shu brings the foundational concepts of her circular design and manufacturing business to work for the marketplace. By paying homage to the bigger meaning of human experience and folding together the powers of collaboration and intuition, Shu helps environmentally-minded entrepreneurs and businesses create sustainable products and practices that nourish, spark, shape the future.)

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