GRAYL is on a mission to change the way the world drinks water. Our Water Filtration Cup works like a French Press, simply fill, press, drink. Our interchangeable filters provide varying levels of protection. The TAP removes many chemicals and heavy metals, TRAIL adds protection from bacteria and protozoan cysts, and the TRAVEL provides the ultimate defense against viruses while traveling in developing countries or highly impacted wilderness areas. Take control of your water quality.
Water has shaped our landscapes and every civilization. Today, far too many people do not have access to safe drinking water, and those of us that do rarely have truly clean drinking water. Sadly, serious contaminants such as fracking chemicals, pharmaceuticals and even E. coli contamination are turning up in our "potable" water.
Here at GRAYL® headquarters in rainy Seattle, our comparatively clean and abundant water still contains added chlorine, trace amounts of arsenic and lead. We have dared to imagine that it should be possible to avoid both immediate and cumulative water hazards, and we've now made that simple to achieve.
GRAYL makes water treatment for every occasion- at the tap, on the trail, or when facing the rigors of international travel. Our interchangeable filter system provides the amount and kind of filtration your lifestyle and location demands.
The journey to change the way people drink water, and the quality of that water, has been an epic adventure to reimagine something most of us take for granted. GRAYL transforms personal water filtration into something that finally works; a fun easy-to-use personal filtration cup that makes safe, clean drinking water wherever you go.
GRAYL® was inspired by CEO and Founder Nancie Weston's concerns about plastic pollution and the poor quality and taste of water she experienced while traveling.
Nancie’s goal was to create a unique water filtration system that used high-end materials (specifically stainless steel) and worked like a French Press. She found most other filtration systems hard to use or limited for very specific purposes (such as a pump for backpacking that was not feasible to use in an office setting while traveling internationally for meetings). When Nancie met Travis Merrigan, the two formed a business partnership and the real vision of GRAYL started taking shape.
Team GRAYL set out to design and build a line of filtration products that utilized the highest quality materials and cutting-edge filtration technology. The inspiration crystalized around two fundamental design aspects: 1. A fill, press, drink mechanism that is completely different and easier to use than our competitors 2. Interchangeable filters and purifiers that create a flexible and versatile system, ready for whatever you are.
We faced two primary design challenges: 1. Creating an entirely new method for pushing water across a filter, 2. Optimizing the design and sharpening QA/QC. The first challenge required both creative and analytical thinking. Three design types pre-existed GRAYL- suck and squeeze, pumps and hoses, and gravity. We set out to make a completely different system, which took a great deal of experimentation, prototyping and collaboration with designers, engineers and suppliers. Tolerances were tight, so we worked hard with our factories to optimize design, adjust tooling and create QA methodology so every product was as good as our best product.
GRAYL PRODUCT LINE
GRAYL's product line includes the Legend and Quest Water Filtration Cups and three unique filters. Our Water Filtration Cup works like a French Press and interchangeable filters provide varying levels of protection. The TAP removes many chemicals and heavy metals, TRAIL adds protection from bacteria and protozoan cysts, and the TRAVEL provides the ultimate defense against viruses while traveling in developing countries or highly impacted wilderness areas.
In Fall 2014, GRAYL launched the Quest Water Filtration Cup (hybrid steel-plastic), plus the interchangeable Tap, Trail, Travel system: "A Filter for All Occasions".
GRAYL utilizes advanced filter mediums, which filter quickly and are effective against:
• Water-borne pathogens (viruses, bacteria, protozoa) • Industrial chemicals (pesticides, organic chemicals, many heavy metals) • Flavor/odor (chlorine, ammonia, iodine)
GRAYL’s replaceable Filters and Purifiers incorporate superior filtration technology for every type of water. All filters remove chemicals and elements that affect health, flavor and odor.
The Trail Filter and Travel Purifier are effective against water-borne pathogens that cause human sickness. How they work:
• Micro glass fibers provide a three-dimensional matrix for the rest of the technology and allow for high water flow rates. • Nanotechnology absorb pathogens using high electrostatic charge and very large surface area. • Powdered activated carbon (PAC) has a very high surface area to reduce foul-tasting contaminants from water. The carbon is derived from natural coconut husks. • An anti-microbial agent prevents bacterial and mold growth on the damp filter between uses.
The Tap Filter utilizes Activated Carbon Fiber (ACF), a new technological advance to the ancient activated carbon technology. ACF consists of microscopic activated carbon attached to many nano-strands of inert plastic. The resulting fiber extracts more impurities from water more quickly than standard granulated or block activated carbon.
KEY BENEFITS OF GRAYL
GRAYL’s patent-pending fill, press, drink innovation is the most compact, elegant and efficient way of filtering water on the go. GRAYL’s patent-pending innovation covers the efficient method by which it presses water across its system of state-of-the-art filters and purifiers. GRAYL has an aggressive product development schedule, building an array of products of different sizes, colors and materials – all of which employ GRAYL’s patent-pending technology.
INNOVATION – Patent pending cup-in-cup design filters water fast and efficiently, like a French Press. GRAYL offers a solution for filtering water no matter where you are: at home, on a mountain trail or on an international adventure.
PERFORMANCE – Three interchangeable filters --Tap, Trail and Travel-- provide convenient and effective water solutions for every customer’s needs. All filters are effective against certain heavy metals and chemicals (Chlorine, BPA, Penicillin, Lead) that affect health, flavor and odor. The Tap Filter is designed for use with municipal water systems. The Trail Filter also removes 99.99% of bacteria (E. coli and Salmonella) and 99.94% of protozoan cysts (Giardia, Cryptosporidium). The Purifier removes 99.999+% of bacteria, protozoa cysts and viruses (Hepatitis A, SARS). Tested according to NSF/ANSI standards 42 + 53.
HEALTH AND ENVIRONMENTAL BENEFITS – Stainless steel eliminates the chemical and odor leaching common with plastic water bottles. The system appeals to environmentally conscious customers by reducing waste.
EFFICIENCY - Filters 16oz (0.45L) in 7-30 seconds depending on which filter is used.
FLEXIBILITY AND CONVENIENCE – Use water from any source anywhere with confidence
AFFORDABILITY – GRAYL’s replaceable filter delivers the equivalent of 300 16oz. water bottles at 6¢ per filtration.
ELEGANCE – People will proudly display the clean, sophisticated and well-designed GRAYL anywhere they go.
VALUE PROPOSITION and GLOBAL IMPACT
The demand for clean water is a major concern for all people, all walks of life, all over the world and will only get worse. In the USA alone, the demand for bottled water alone is staggering. Bottled/packaged water retail sales in the United States has reached $22 billion. This amounts to 50 billion plastic bottles annually, which have less than a 20% estimated recycle rate. Plastic bottles take 700-1000 years to decompose and each 16 oz. water bottle requires 4 oz. of oil to manufacture, transport and refrigerate. Plastic bottles may leach potentially harmful toxins like BPA, which as been declared a toxic substance in Europe and Canada.
Consumers quickly connect with GRAYL’s core concept of efficient, healthy, filtered water on the go and the environmental benefits of reducing bottled water waste. By incorporating food-grade stainless steel, GRAYL provides a unique solution for many environmental and health concerns.
TAKE CONTROL OF YOUR WATER QUALITY
GRAYL believes we can change the world with groundbreaking solutions to water consumption and filtration. The Seattle-based company is distributed internationally and is committed to making practical and durable filtration and purification. GRAYL's goal is to inspire the world to take control of their water quality wherever they go- at the TAP, on the TRAIL and while they TRAVEL.