Student Runner Up
DESIGNER / TEAM NAME
Alyssa Mitchell / University of Alabama at Birmingham
PROJECT
Split Milk
CLIENT
Doug Barrett
Split Milk
This packaging is for the Earth Fare milk products made of French Paper Company’s Smart White line to employ the mills commitment to conservation. The concept highlights a growing trend in America’s eating habits. The cows that appear across the packaging rotates so that the cartons form a shelf stable system and also encourages the consumer to interact with the product.
JURY COMMENTS
Split Milk
1. The Nutshell: In plain language, tell us what your project is, what it does, and what it’s comprised of.I created packaging for the Earth Fare milk products made of French Paper Company’s Smart White line to employ the mills commitment to conservation. The concept highlights a growing trend in America’s eating habits. The cows that appear across the packaging rotates so that the cartons form a shelf stable system and also encourages the consumer to interact with the product.2. The Brief: Summarize the problem you set out to solve. What was the context for the project, and what was the challenge posed to you?America is calcium deficient and obese. Call attention to it and then offer a remedy.3. The Intent: What point of view did you bring to the project, and were there additional criteria that you added to the brief?Be engaging in the approach.4. The Process: Describe the rigor that informed your project. (Research, ethnography, subject matter experts, materials exploration, technology, iteration, testing, etc., as applicable.) What stakeholder interests did you consider? (Audience, business, organization, labor, manufacturing, distribution, etc., as applicable)I looked at medical data on hand (my university's primary program is medicine) and gathered from the Nation Osteoporosis Foundation website. I also looked at facts from the their resources.5. The Value: How does your project earn its keep in the world? What is its value? What is its impact? (Social, educational, economic, paradigm-shifting, sustainable, environmental, cultural, gladdening, etc.)The interactivity of the three rotating cows adds interest to a daily consumer good.
• PLAYFUL
• Strong Brand identity, personality
• Whimsical, expressive
• Well Executed, impactful