Soft Goods

Apparel and products made from soft materials for personal, recreational, outdoor or work use.

2012 Judging Location

San Francisco, CA, USA

Winner Broadcast

July 16 @ 7:00 pm ET


See the Soft Goods C7712DA Winners

Michael DiTullo
Jury Captain
Chief Design Officer at DEI Holdings

As Chief Design Officer of DEI Holdings,  Michael DiTullo is passionate advocate as well as experienced practitioner of design. In addition to his work at DEI he is a contributor for the well-known design resource, He lectures at corporations, universities and conferences on the effect, value and how too’s of design. Prior to DEI Michael was Creative Director at the legendary frog design, where he lead teams that worked with Google, Motorola, Honda, Braun, Brooks, Harmon Kardon and Intel. Before frog, DiTullo spent nearly a decade developing several product collections at Nike Inc from advanced concept to production and started his career at Evo Design where he worked for a wide array of clients. DiTullo holds a BFA in Industrial Design from the Rhode Island School of Design and also studied at the Cleveland Institute of Art. His work has garnered international awards and has been featured in many media outlets and publications.

He lives in the Russian Hill area of San Francisco with his wife Kristina who is a visual artist and their dog Louie who is spoiled. He draws stuff from the future….

Michael DiTullo

Chris Gadway
Creative Director at The North Face

As Creative Director for The North Face, Chris leads Global Creative Strategy, Product Design and Innovation Platform execution including design strategy for the technical mountaineering collection, Summit Series. Chris is a former Nike Global Creative Director and has had the opportunity to work with brands such as Apple Computer and, as well as frog design and Pentagram. Chris founded the influential travel goods and apparel brand ANT-ID in collaboration with the Japanese trading giant, Itochu International. This eclectic collection of high design, high function, soft-goods became a cult favorite in global fashion centers and could be found at Barneys NY and Beams Tokyo. Chris’ work has been selected by Collette, Paris.

The North Face

C Black and White
Greg McNamara
Principal at Formant Studios

Always finding himself drawn to “sculpture in motion” from an early age, he toyed around with the idea of becoming a car designer before discovering his interest in footwear. Working for apparel brands like The North Face & New Balance, he designed running shoes and new technology concepts; while continuing to develop a keen interest in dynamic forms and biomechanical systems. Believing in human-centered, high performance objects, he has been working to create livable, exciting objects that reflect the desire of the user to push farther, and go faster.

Seeking out new ways to blur the lines between design and emotion, technology and fashion, he founded Formant Studios in 2011; a collaborative design studio with broad experience designing for the consumer electronics, automotive, and fashion industries. Formant has worked on projects with Chris Bangle, HTC, Astro Studios and Proef. Greg is now leading design for Sol Republic, an emerging lifestyle electronics company in San Francisco.

Greg McNamara

M Coleman Horn
Creative Director and Founder at PHYLA, Inc.

With 15 years of experience working in soft good product-design & development, Coleman has a strategic focus on the process of getting it built, on time and to budget. Having worked with Nike, Polo, Gravis, Nixon and owning MEDIUM and VAEL; Coleman blends a specific entrepreneurial background combining product development and business acumen. Specializing in the wholesale sector with expertise in identifying new business opportunities, Coleman conceptualizes and generates soft goods through hands on product development, usually at the factory level. With a solid foundation in industrial design and client relationships; his newest ventures PHYLA and CLOVEN deliver more quality work.

Cloven Footwear