Laurent is a founding member and partner of Raison Pure Paris and founder and President of Raison Pure International, Inc. in New York. Laurent has over 25 years of experience in Visual strategy, Brand Identity, Product Design, Packaging Design, Retail Environments & Experiences, Consumer Product Innovation and Global Design Management. His knowledge of international markets and design has helped to make Raison Pure a leader in global design. His creative vision and strategic counsel have been valued by clients across a broad range of industries, including Unilever, Diageo, Pepsico, Danone Waters, L’Oreal and many others.

Raison Pure is an international design agency that takes a very multi-cultural approach to brand building and have a proven track-record of creating memorable brand icons. The NY office is also the host to Gallery R’Pure, a showcase of the creative vision of the Raison Pure Group – featuring object and furniture designs as well as the work of emerging artists and designers.

Raison Pure

Independent Parisian Designer François Brument, a graduate of ENSCI-Les Ateliers, is currently researching the potential of digital creation in the field of design. Swapping computer programming for design, Brument has developed a perpetually mutating design style, showcased through creations that oscillate between digital objects and industrial productions. Since 2005 Brument’s works have been exhibited in France and abroad, appearing in the collections of the Fonds national d’art contemporain, the Centre Pompidou, the Musée des arts décoratifs, the Canadian Centre for Architecture and VIA.

In-Flexions

Joel Caussimon is the Creative Director of the cosmetic pole at Pixelis, a design agency based in Paris, France. He has worked for diverse famous international brands such as L’Oreal, Coca Cola, Yves Saint Laurent and Jack Daniel’s. Prior to Pixelis, he used to work for Dragon Rouge and Raison Pure. Joel also works on personal projects under Psykotrope‘s pseudonym. Combining graphics and photography, his works have been exhibited several times in Paris.

Psykotrope

After graduating from HEC Business School in 1992, Patricia Tranvouëz started her career at Colgate Palmolive before moving to l’Oréal in Indonesia. She then joined LVMH in 2004 first as Global Brand Director at Sephora and then as General Manager of S+, the subsidiary that she founded to create exclusive brands for Sephora, Her mission was to create and launch groundbreaking brands that could rapidly fulfil market needs. In May 2010, Patricia joined KENZO Parfums as Global President to guide the company towards future growth thanks to colourful and joyful communication, sophisticated products and the ability to stage unexpected events.

KENZO Parfums