Sabi is a new health and wellness company that introduces 9 fun and friendly products to aid in pill management for people of all ages. Sabi products are designed to fit seamlessly into the everyday lives of users: delivering highly functional products in a friendly and approachable form. With discreet pill storage and on the go solutions, Sabi products help to reduce the stigma around these issues and make each interaction fun and special. Far from mundane, Sabi products, with their bright colors and ergonomic designs, breathe fresh air into this category.

The wellness category is ripe with opportunity for a brand like Sabi. As the Baby Boomer generation becomes buyers of health products, the expectations for these products, in both quality and design, have increased. Our challenge was to develop products that address necessary functional needs, while delivering a solution that focuses on the same design sensibilities we use for electronics and furniture.

Another challenge was how to deliver an ergonomic solution that could accommodate the needs of a wide range of consumers. Instead of just focusing on one population or a singular issue, we needed to create a holistic solution that everyone could relate to.

Finally, the market is cluttered with products that are inherently cheap and disposable. With poor materials and low-quality ergonomics, current options cannot address the needs of active users. We needed to address the concerns of discerning consumers by delivering high quality materials and timeless design.

Reinventing the Category
From materials that feel cheap and clinical to graphics and color schemes that feel childish, the vast majority of products for aging adults ignore the emotional and aesthetic aspects of the product experience – qualities the boomer generation values highly.

Although age-related personal products are broadly available, no one has risen up to claim ownership of the space. The entire category remains heavily commoditized, with fierce competition at lower price points and few premium offerings in wide distribution. Products are manufactured from cheap materials, wrapped in unsustainable packaging and lack consideration for their users’ needs and wants.

Sabi products aim to disrupt this space by delivering highly functional products in a beautifully designed form. How do we define a brand and bring a business into a virtually faceless category?

Not simply for the aging population
Sabi seeks to not only reduce the stigma around products designed for the aging, but to also provide solutions that are appropriate for all adults. Anyone that takes pills or vitamins on a consistent basis recognizes how burdensome it can be. Current pill management products are comprised of sterile plastic materials, childlike forms and oversized proportions that stand out like a sort thumb and make people feel like patients in their own homes. Without easy, portable solutions, pills can tether you to a place or routine.

How do we design a line of products that will seamlessly incorporate into the everyday lives of a broader audience of consumers beyond the aging population?

Products built for life, not just aging
With the knowledge that today’s aging population demands quality and design, we worked to reduce the stigma around products used to take pills and vitamins through its focus on design and choice. Products are aesthetically pleasing in order to seamlessly fit in with daily routines, with different product offerings to meet the variety of needs for a range of users. We focused on creating ergonomic and intuitive products that enable the user to feel adept at the things he does while also providing visibly superior functionality. Sabi products are true lifestyle accessories that consumers are proud to own and display.

Creating a new lifestyle brand:
We aimed to set Sabi apart from current market offerings. As opposed to the sub-standard products with poor ergonomics and utilitarian design that dominate the category, we aimed to elevate the quality and design of wellness products with friendly forms and intuitive touchpoints. Through the design of iconic, recognizable products and a cohesive brand used throughout the packaging and the web, we created a thoughtful offering for a discerning audience. With its clean, minimal design, considered choices of materials and textures and the distinctive Sabi blue, Sabi products truly elevate the everyday ritual of taking pills and vitamins.

For a spectrum of users:
We believe that products designed for today’s aging population should have value that extends to the broadest range of people. By considering all users in the design process from day one, universal design principles and ergonomic considerations have been integrated into the design. This has resulted in a beautiful and functional line of products that can serve a wide spectrum of people and seamlessly fit within an active lifestyle. From the pocketable Clip to the discreet Portfolio, Sabi Vitality is an easy, on-the-go, flexible solution to the often cumbersome issue of pill management.

Sabi brings a new level of refinement to the wellness category, with beautiful products, considered ergonomics and quality materials. Defined by their bold colors, rich textures and iconic design, the Vitality line delivers consumers wellness products that compliment their daily lives.
Beyond the iconic form factor, each Sabi product has integrated ergonomics that make each experience special. From specific pressures to applied textures, each product is easy to use and interact with. The iconic aqua color is used to both indicate the specific touch points on each product, and also add a fun and distinguishing element. Vitality products, with their subtle curves and smooth surfaces, are comfortable and intuitive.

In addition to bringing a new aesthetic to a market full of poorly designed products, we used premium materials to craft Sabi products. With a strong focus on C2C principles and sustainability, each product is BPA free and built to last.

While Sabi helps keep people mindful of their daily rituals, such as taking pills and vitamins, it does not make these the focal point of their day. The products are considered down to the last detail and inherent in each design is a timeless aesthetic. The pill storage is portable and discreet, while their soft and rounded forms fit easily in hands. Because the products are not reminiscent of hospitals or nursing homes, the stigma around such needs is reduced. Sabi products are not meant to be hidden on bathrooms or bedside tables, but used and displayed proudly.