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From Farm to Fork – A Green Summit
The Swedish Chamber of Commerce
From Farm to Fork – A Green Summit
From Farm to Fork – A Green Summit
Creating an overall identity for a yearly green conference, held by the Swedish American Chamber of Commerce. We created all prited material for the event including a new logotype.
2. The Brief: Summarize the problem you set out to solve. What was the context for the project, and what was the challenge posed to you?The task was to create a strong identity for the green conference held by the Swedish American Chamber of Commerce. The challenge was to take care of the heritage and at the same time create something new. We needed to strengthen the bond with the current audience and at the same time attract a new one.
3. The Intent: What point of view did you bring to the project, and were there additional criteria that you added to the brief?We felt a lack of confidence and a visual identity that had occurred over the years, not by mere intent but more by coincidence.
4. The Process: Describe the rigor that informed your project. (Research, ethnography, subject matter experts, materials exploration, technology, iteration, testing, etc., as applicable.) What stakeholder interests did you consider? (Audience, business, organization, labor, manufacturing, distribution, etc., as applicable)We used our long experience from graphical design and typography construction. Our expertise in consumer behavior and trends concerning environmental issues and organic food was also important for the final result.
5. The Value: How does your project earn its keep in the world? What is its value? What is its impact? (Social, educational, economic, paradigm-shifting, sustainable, environmental, cultural, gladdening, etc.)The new identity will live on for a long time to come and strengthen the bond between the conference and it’s visitors. We have in collaboration with the Swedish American Chamber of Commerce created a forum for change to enhance the shift towards a more environmentally friendly world.
A proof that the issues of environment and sustainability—and a symposium that deals with them—could employ a sophisticated branding strategy. – Kyungsun Kymn