Gauthier & Nolet is a fictional Architect Firm based in quebec. They are specialized in the making of audacious curved buildings.

I created them a brand new visual identity (New logo, stationery, website and posters).

I had to invoke typographically curves in the logotype and I had to create a visually appealing and modern design.

I brought my vision of architecture and a touch of boldness. I decided as well to use only two colours to create an harmony throughout the whole concept.

I made quite a research for this project. I first took a look at what all competitors had done and then decided to make something that would distinguish Gauthier & Nolet from other architect firms. I wanted punching colours that would create an hot and cold contrast, so that would represent the strength of the buildings through weather and temperatures. I also chose two colours because it was cheaper and since they would print more than 1000 copy of the posters, it was the best choice. I played with typography to break the usual corporate look. I allowed myself to make a more serious design because the aimed audience is adult 25+ and the firm itself.

I think I created a bold identity, that really set itself apart from other architect firms. Its impact brings new vision to the world of architecture and makes it look really amazing!