Interactive multimedia and user interface design for websites, mobile devices and experiential installations.

2014 Judging Location

Treviso, Italy

Winner Broadcast

June 17 @ 10:00 pm ET


See the Interaction C7712DA Winners

Aaron Siegel
Jury Captain
Fabrica // Head of Interaction and Online Experience

Aaron is a transdisciplinarian with a concentration in computational information design and interactive public art works. He received his BFA in Digital Media Art from the Cadre Laboratory for New Media at San Jose State University in 2006, and his MFA in Design|Media Art from the University of California, Los Angeles in 2008.

His motivation comes from interesting data sets, interfaces and urban spaces. He utilizes data visualization as a medium to explore complex systems, aiming to create aesthetic representations of data while fostering scientific empiricism. His work strives to display relationships and correlations within information systems that would remain unseen from any other perspective.

He has created work for various institutions including the NASA Jet Propulsion Laboratory, Electroland, Directed Play, the MIT SENSEable City Laboratory and Facebook. He has exhibited work in Los Angeles, San Jose, San Francisco, Salt Lake City, Reno, Memphis, Indianapolis, Seattle, New York, Guadalajara, Madrid, Trieste, Heidelberg, Singapore and Rome.

Aaron is currently the Head of Interaction and Online Experience at Fabrica.

Data Dreamer

Damon Seeley
Electroland // Co–Founder

Damon is a designer and technologist whose goal is to positively affect the way people feel about the world, ideas and each other.

Damon cofounded Electroland in 2002 as a vehicle for his interests in interactive and media arts in public spaces. Since then he has helped create groundbreaking interactive public artworks, art installations and exhibits for large public and private clients. He has been lucky enough to lead outstanding teams of designers, developers, and engineers in these efforts.

As a designer Damon is focused on physical interaction where people are acknowledged and rewarded for their participation. He believes that good interaction in every context should be as intuitive as possible, and allow for many, inclusive modes of participation. As a technologist he takes a broad approach to solving creative problems and making experiences better.

He holds a degree in Design and Media Arts from UCLA. His work with Electroland has been shown at the Museum of Modern Art in New York and the Cooper Hewitt National Design Museum Triennial, and has been featured in international art and design publications.


Dan Goods
Visual Strategist at NASA JPL and Founder of Directed Play

Dan is passionate about creating moments in people’s lives where they can interact with something beautiful, meaningful and/or possibly profound.

During the day, he is the Visual Strategist at NASA’s Jet Propulsion Laboratory where he develops creative ways of communicating, and works to transform complex concepts into meaningful stories that can be universally understood. His work is seen in public spaces, art museums and is displayed in outer space.

After doing the dishes, reading bedtime stories to his kids, and spending time with his wife, he works on other creative problem solving projects around the world.

In 2002, Dan graduated valedictorian from the graphic design program at Art Center College of Design. Last year he was select as one of the most interesting people in Los Angeles by the LA Weekly. He currently lives in South Pasadena with his wife and three kids.

Directed Play

Christine Outram
Associate Director of Invention at Deutsch LA, and Founder of City Innovation Group

Christine has been called a “Digital Swiss Army Knife,” but that’s only half the story. As the Associate Director of Invention at Deutsch LA, she leverages her expertise in architecture, design and computing to produce physical products and digital services that combine visionary thinking with nascent consumer desires. Previously, she was Creative Director at Re:Imagine Group, whose clients included The United Nations, Nokia, Best Buy and the City of Singapore. Prior to this, she was a research fellow at MIT’s SENSEable City Lab where she led the project The Copenhagen Wheel—a sensor-enabled electric bike that won a James Dyson industrial design award, was featured in the TV show Weeds and earned her a place on Postscapes’ Top 100 Internet of Things Thinkers.

Christine Outram