Packaging

Isabelle is the creative director and managing partner at the strategic innovations and design agency NINE AB. She has 20 years of experience in design and has worked in NYC, Copenhagen and Stockholm and with Condé Nast, Brindfors Design, The Brand Union, Kunde Co, Pond and No Picnic. Her deep understanding of the challenges of the design business and industry mixed with her ability to find the most appropriate solution to any given problem has earned her a number of awards: a diamond Pentaward, a Green Good Design silver and “Best in Show” award, a Red Dot Design Award, and an IF award, to name a few.

Isabelle is also a member of the Berghs School of Communication Advisory Board since 2010, and the Design Committee of the Swedish Association of Communication Agencies. She has served on the Spice jury for four years, last year’s Eurobest, Pentawards, Guldägget design jury, and this year’s Pentaward jury.

NINE

Fredrik was raised amongst tall, blonde Swedes with three older sisters. Born and abandoned by his biological mother as an infant outside a South Korean police station in 1981, Fredrik found a home in Sweden after living in an orphanage until he was 1.5-years-old. Later in life, in the army, Fredrik learned that he was born with a heart defect—specifically, his heart to be backwards in his chest—that won’t respond to EKGs in the case of an accident. After graduating college in the UK, he started up the internationally renowned design, film and brand agency SNASK in Stockholm together with his friend Magnus Berg. In 2012, they wrote a book called Make Enemies & Gain Fans about creative entrepreneurship that got on Amazon.com’s Top 5 Bestsellers list. They lecture all over the world and their reputation is that they are part designers, part rock stars who are representing a new breed of agencies taking over the world.

SNASK

Charlotte is the founder and one of three designers at Front design group. Their work is based on common discussions and experiments. Front’s products often communicate a story about the design process or question the visually obvious. In their work they have assigned part of the design process to animals, computers or machines. Their work is produced by many others: Moroso, Kartell, Porro, Stelton, Established and Sons, Hansgrohe and Swarovski. They have won a number of prestigious awards and are represented at MoMA, Centre Pompidou, Victoria & Albert and Vitra Design Museum.

Front

Mårten is the owner and Executive Creative Director of Family Business in Stockholm, Sweden, the agency responsible for Absolut Vodka’s international sales channel activities. “I believe strongly in design as a means to stand out in the shelves, and get the consumer to carry the goods out from the store,” Mårten says. He was born 1972, is a copywriter by training, and has a background in traditional advertising. At Stockholm-based agencies Rönnberg McCann and Schumacher Jersild Wessman & Enander, he spent the ’90s working out ads for clients like H&M, Telia, E*Trade and Yoplait. He has been honored at Cannes Lions, The Golden Egg, Clio Awards, NY Festivals, The One Show and many more.

Family Business