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Milk

Milk is a cool, modern and hip dessert cafe company widely known for its popular ice cream macarons. The complete redesign of their identity system helps create a more consistent, clean and modern aesthetic that speaks to a wide demographic.

Milk is a very popular macaron ice cream, dessert, and bakery cafe on the popular streets of Beverly Boulevard in Los Angeles, California. I decided to a rebrand of this company because the original logo was not as refreshing nor cool feeling like they market themselves. I decided to go with a complete redesign of the brand using the subtle curves of the milk bottle idea that they originally used.

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