Consumer products or services created to encourage play, movement, or learning. Examples include toys, games, athletic equipment, athletic wear and accessories, outdoor gear and equipment, etc.
Katie Becker is the VP Creative at Arc’teryx, a global design company specializing in technical high-performance apparel and equipment. With over 25 years of design experience in the athletic and outdoor apparel industry, Katie is responsible for advanced apparel innovation and leads the global design team at Arc’teryx focused on pushing product into new territories. Prior to joining Arc’teryx, Katie served as Senior Design Director for adidas, where she helped build and grow the brand’s global design strategy. Katie has a strong background creating progressive and technical designs, having contributed to award-winning concepts for brands such as Merrell and Helly Hansen. Outside of the design center, Katie can be found skiing, hiking, exploring backroads with her family, paddle boarding, traveling, toting kids to sporting events and trying to train a puppy.
I'm a creative director and strategist in the global brand space. I have over 20 years of experience, passion, and knowledge of consumer culture and a proven track record of growing iconic brands.