Consumer Technology Jury

Core77 Design Awards 2021

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  Kevin Bethune

  Founder and Chief Creative Officer, dreams • design + life

  Kevin Bethune is the Founder & Chief Creative Officer of dreams • design + life, a "think tank" that delivers design & innovation services using a human-centered approach. Kevin's background spans engineering, business and design in equal proportion over his 25+ year career, positioning him to help brands deliver meaningful innovations to enrich people's lives.
  
  His work represents creative problem-solving that brings multidisciplinary teams together to see the future through an open aperture, and a deep industrial design approach to inform and influence desirable, feasible and business-viable design outcomes.
  
  Kevin began his career as a mechanical engineer in the nuclear power industry. This chapter gave him deep product experience working with high performing teams across 14 nuclear reactor upgrade campaigns. After his MBA, Kevin joined Nike, Inc. in a business capacity, but quickly navigated to the Global Footwear product engine to drive advanced digital product creation capabilities, discovering the world of design in the process. After solidifying his creative foundation through further studies at ArtCenter College of Design, Kevin co-founded distinct design & innovation capabilities at two Tier 1 management consulting firms in Booz & Co. and the Boston Consulting Group (BCG). As Vice President of Strategic Design at BCG Digital Ventures, he led a large cohort of designers that would influence and shape every corporate venture spun out from the incubator. Kevin left BCG Digital Ventures to carve his own path under the banner of dreams • design + life, focusing on unlocking human potential through strategic design, industrial design and the building of new ecologies.
  
  Kevin also serves as a Board Trustee for ArtCenter College of Design and a Board Director for the Design Management Institute (DMI).

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  Folake Knudsen

  Product Designer, Workday

  Folake Knudsen is a Product Designer at Workday in Copenhagen where she is focused on Peakon, a platform for measuring and improving employee engagement, inclusion, and growth.
  
  Previously, Knudsen has worked at Bang & Olufsen, where she was responsible for the consumer-facing mobile app and software/hardware interactions, BMW, helping to build its connected mobile app for its fleet of luxury vehicles.
  
  Knudsen previously earned a Master’s degree in Human-computer interaction from DePaul University.

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  Liliana Becerra

  Founder, STUDIO LILIANA BECERRA Inc.

  Liliana is the founder of STUDIO LILIANA BECERRA Inc. a firm advising global companies on strategic design foresight and advanced CMF Design. Clients include AT&T, Simple Human, Sonos, Nestle & Lenovo. Her latest book, CMF Design is the first publication about the professional discipline of color material and finish design. She also an editorial contributor to design publications including Viewpoint Design and Viewpoint Color. She is an adjunct professor at Art Center College of Design and formerly, she served as the Head of Design Insights at Nokia where she led global, multi-disciplinary teams, trend research initiatives and key design strategies.

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  Magdalena Paluch

  Co-founder and CEO, LabTwin

  Magdalena is the co-founder and CEO of LabTwin. She is a passionate design-driven entrepreneur with over 15 years of design and hands-on execution experience in building digital products and leading cross-disciplinary teams in an agile fashion.
  
  In her previous role as Director at BCGDV, she was responsible for building up from scratch more than ten corporate-backed start-ups in Europe and the U.S., primarily focused on the healthcare space.
  
  Before joining BCGDV, she worked as a Senior Innovation Strategist at Toyota, where she was responsible for identifying and implementing emerging technologies in mobility and robotics such as autonomous vehicle design.