Paste is a Webby Award-winning visual presentation tool with intelligent design features for modern, fast-moving teams. In June 2020, WeTransfer launched Paste 2.0, which introduced a new layout engine, "Bento," for enhanced formatting and powerful layouts; as well as a completely new way of visualizing and editing presentations for quicker, more efficient collaboration.

After the launch of Paste 2.0, Paste saw a 340% increase in signups. Paste now has 40,000 monthly active users making over 100,000 slides each month.

The new design was driven by growing demand for a more flexible and context-rich interface that is structured for asynchronous working. New layouts and slide templates give more options for formatting, and a new storyboard view gives teams visibility to the entire presentation at a glance. Teams can edit content within and between slides, or multiple slides simultaneously, from an elevated view.

With Paste, teams can instantly turn image collections, prototypes, working documents, and design files into beautifully composed slides. Its cross-functional, collaborative, and flexible design keeps modern teams aligned as they work across departments, locations, and time zones.

Additional key features include:

Power Layouts: Unlike traditional slide templates which need to be chosen up front, power layouts transform your content at any time to fit your needs– "Intro", "Show", "Tell", and now with Bento "Compare" and "Multi Column".

Auto Formatting: Reactive slides snap everything in place effortlessly. The colors, font size, and composition change with the content you add.

Brand settings: Keep your slides on brand. Set your custom fonts, colors, and watermark once, and they will automatically be applied to each slide.

Grid view: Map out your story and get a quick overview of the deck. Easily select multiple slides and change the layout, style, and color with one tap.

Collaboration settings: Assign slides to anyone on your team, share feedback with comments, and show your appreciation with reactions.

Integrations: Paste any type of file—links, GIFs, videos, Figma files, Google Sheets and Docs, videos, Instagram profiles, and more.

As organizations become increasingly distributed and remote, we need tools that facilitate the changing nature of work, serve as hubs for collaboration, and allow teams to focus on what matters. Presentation tools are outdated and don't serve team needs for collaboration across time zones, organizations and multiple disciplines or functions. Further, tools that were meant to help with productivity have distracted us from accomplishing meaningful work.

For example, 40% of time spent on PowerPoint is dedicated to formatting. Paste was built by Georg Petschnigg, a former Microsoft executive, who understands deeply how presentations and visual communication need to better meet the needs of modern workers.

Paste enables a more effective mode of collective working in a remote world—brainstorming, planning, co-creating, iterating, decision-making—both asynchronously and in real-time.

Paste is "content-first" rather than "template-first." The "template-first" approach makes users choose a static template upfront, locking them into layouts they have to manually modify as content evolves. In the "content-first" approach, Paste slide layouts automatically adapt to the content you add. Instead of slide templates, Paste has Power Layouts that let you change the intent of a slide at any time, whether you want to show with visuals, tell with text or introduce a concept. Slide layouts update instantly, reacting to the state of your content.

Paste's simple interface and low barrier to creation are what empower cross-disciplinary teams to contribute their ideas with minimal effort. And as a web-native tool, they can embed web content—like Figma, Google Docs, Twitter, YouTube—to minimize the work of "repackaging" that goes on in other presentation tools.

With Paste, WeTransfer is bringing the designer's process of defining, ideating, critiquing, and iterating to a wider range of creative people. The visual nature slides in Grid View enables the kind of visibility that walking by the studio wall does—something that is sorely missed in these days of not being together in a physical space.

Paste also makes reflecting brand identity in decks effortless by giving users company-branded slides ready-to-go at signup that are automatically applied to all slides across the team. The algorithm searches for a company's colors and logo, analyzes the colors to pick a range of dark, light and vibrant colors and runs the logo through image processing to create a single-color transparent logo to watermark the slides. Unlike most web-based tools, Paste also allows companies to upload custom fonts, making it easy to create a deck that is personal to the brand.

Paste is focused on helping teams be more creative and level the playing field of ideas within organizations. Because a great idea can come from anyone, Paste empowers everyone to have their ideas seen and heard with impact by designing slides that work for users.