Core77 Design Awards
- Other Years
Beats Flex is Beat's fresh, fun, low cost, wireless, neckband-style earphones. The new design achieved a very low-cost bill of materials without compromising style, function and performance – making this the ideal entry level headset for mobile users.
Beats Flex hangs naturally around your neck, and when not in use the earbuds feature magnets to hold them neatly together in place on your neck while initializing auto pause when they come together, making the listening experience much more convenient. In your ears or around the neck, Beats Flex are all-day headphones for listening to music, scrolling through social feeds or taking calls.
When not in use, just coil them up into your pocket or purse – the magnets buds keep Beats Flex tangle-free.
Beats Flex delivers up to 12 hour of listening time and the fast fuel feature delivers 1.5 hours of playback with just 10mins of charge.
With Beats Flex, we set out to design a super affordable product that would give even more music fans around the world the opportunity to experience the quality sound and design Beats products are known for.
Made of durable Nitinol material, the Flex-Form cable is extremely lightweight and nearly unnoticeable while wearing around your neck. Magnetic earbuds make listening that much easier by automatically playing music when they're in your ears and pausing when they're attached around your neck. When not in use, they easily coil up into your pocket or purse, tangle-free. And with four eartip options, you get a personalized, secure fit for optimal sound and comfort.
Based on simple geometric shapes, Beats Flex is a pure expression of the Beats design language that establishes a geometric simplicity and monolithic quality as an expression of sophistication.
Meeting a lower cost target without compromising on style and quality was the biggest challenge in designing Beats Flex. The over-molded neckband on Beats Flex is an extruded design that matches the size of the cable strain reliefs. This creates the illusion of a continuous cable, running from one side to the other, intersecting with the left and right neckband bodies along its way.
The soft approach to the earbud design with the b-logo rolling over its edge gives Beats Flex a more playful appearance, at the same time making it more comfortable inside the ear.
The seamless architecture communicates durability and comfort and the removal of the in-line remote contributes to an even cleaner and more symmetrical look.
The CMF reflects the playful nature of this product with a variety of drenched colors schemes and elegant, matte coatings across all its plastic and TPE surfaces.
Beats Flex employs a proprietary layered driver with dual-chamber acoustics to achieve rich, balanced sound with outstanding stereo separation. Laser cut micro-venting and an optimized driver angle ensure ear pressure relief and accurate sound delivery. Additionally, an advanced digital processor fine-tunes the audio for accurate bass, precise mids, and low distortion across the frequency curve.
The advanced, built-in microphone reduces wind noise and elevates overall voice clarity and call performance.
With Class 1 Bluetooth technology, Beats Flex offers extended wireless range and fewer dropouts. An advanced built-in microphone helps reduce wind noise for elevated voice clarity and call performance. On-device controls allow you to adjust volume as well as manage music, take calls, or activate voice assistant.
Apple's W1 chip seamlessly integrates Beats Flex with Apple products. Simply power on and hold near your iPhone or iPad for one-touch pairing. From there, Beats Flex is ready to be used with any Apple device that is synced to iCloud so you can seamlessly switch between products, check battery status, or use Audio Sharing.
Audio Sharing lets you wirelessly share audio with your friend using Beats Flex and another pair of Beats headphones or AirPods. From a song, to a podcast, or even a movie—Beats Flex lets you share with friends on an iPhone, iPad, or Apple TV and each control your own volume. Simply bring the second set of headphones near your Apple device and connect with a tap.
Beats Flex upgraded, all-day battery boasts up to 12 hours of listening time. If you need a little extra power, 10-minute Fast Fuel charging with the included USB-C cable gives 1.5 hours of playback when battery is low.
Environmentally Friendly Packaging
Beats Flex's packaging uses the least amount of plastic of all Beats packaging to date and is made up of 87% fiber-based materials. All the wood fiber in the packaging comes from recycled sources or responsibly managed forests, and the product tray is recyclable with paper.
Beats for All
By offering Beats Flex at a significantly lower price point, Beats now brings a set of wireless earphones to a younger, more price conscious audience.
The neckband style architecture with its magnetic earbuds makes Beats Flex a playful and highly visible expression of the Beats brand that is specifically tailored to a Gen-Z audience. A variety of colorful CMF options supports the playful character of this product and makes it as much of a fashion accessory as it is a purposeful tool for mobile audio consumption.
Beats Flex is also the first product in the Beats line up to ship with a USB-C connector. Moving away from the lightning connector makes Beats Flex a compelling product for Android and Apple users alike.