The Clikk High chair is the latest product from Norwegian baby furniture and accessories maker, Stokke. This reconfigurable, easy-to-assemble, high chair is designed to grow with the child and can be used from 6 to 36 months, from infant to toddler.
Stokke has a long heritage of baby products focused on the best interest of the child. Starting with their iconic Tripp Trapp high chair in 1972, the brand is known for creating products out of quality, long-lasting materials and centering their design on concepts that grow with the child.
While Stokke has a presence in the US market, it’s small compared to other popular brands. We partnered with their team to drive and expansive, American market research effort, asking the real experts, parents, what they really want to make mealtimes and high chair use easier. Visiting their homes, we observed mealtime and discussed their high chair purchase journey, brand perceptions, and overall product experiences – carefully identifying pain points and unmet needs of both the US parent and child.
The findings provided to be the north star for our design concepts. Not only did parents want something that was easy to clean but they wanted something that aesthetically fit into their curated home environment, in gender-neutral colorways. And while traditional Stokke products start with a base item with accessories added, US parents wanted a turnkey package with everything included. Plus, this high chair needed to grow with the child and hit a price point that was sub-$200. All of these high-level insights informed our design strategy and inspired our design team throughout the design process.
The Clikk high chair is the latest product added to Stokke’s product lineup and was designed to meet the needs of modern parents. This includes:
?Turnkey package: The Clikk has everything families need to eat, play and clean - effortlessly - without any extra purchases or tricky adjustments.
?Travel friendly; assembles and disassembles in less than 1 minute, without tools.
?Seamless cleaning; Smooth lines from top to bottom make it quick to wipe clean before popping the tray into the dishwasher.
?Accessibility; The sub-$200 price point is approachable for many families and the gender-neutral colorways ensure it aesthetically fits into many home environments.
?A seat at the table; The high-quality & functional design lets families focus on bonding at mealtime.
The result was the Clikk: an easy to assemble, easy to clean, all-in-one high chair that can be used from 6-36 months. Unlike other products in the category, this high chair is incredibly intuitive to put together and doesn’t require any tools for assembly. The legs, tray, and footrest all easily “clikk” together and the whole piece can be assembled in less than 60 seconds -- eliminating any complicated instructions and frustrations. The contemporary design with smooth lines from top to bottom eliminates all “nooks and crannies” -- meaning no more scrubbing or digging out the secret leftovers of baby’s wandering hands. The seat and tray can effortlessly be wiped clean and the tray was designed to fit into most modern dishwashers. Plus, the chair has 3 easy configurations for optimal back and leg support for comfort and ergonomics at each age.
As a company, Stokke challenges conventional thinking and continually strives to make smart, stylish products that meet modern family’s needs and fit seamlessly into the home. They are passionate about designing high quality, functional high chairs and baby accessorieswith longevity.
The Clikk high chair checks all of those boxes and comes at a price point that’s accessible to a range of American families. And the quality of the materials, provides a durable, heirloom quality robust enough for multiple generations.