Operational equipment and systems designed for public, commercial, industrial, medical and scientific use. Examples include: machinery, medical instruments and devices, construction tools, transaction kiosks, weather instruments, etc.
Peter Michaelian is head of design at Dolby Laboratories for products and experiences. Through industrial and environmental design, he and his team help to bring advanced audio and visual experiences to the world.
Previously, he served as creative director at frog in San Francisco. Michaelian received undergraduate and master’s degrees from The Cooper Union in New York City and taught as an adjunct professor of design at The Cooper Union, University of California-Berkeley and California College for the Arts. He is named on 58 patents and 25 international design awards.
Anton Ljunggren is a Director of Global Design and Innovation at PepsiCo where he works on building new businesses to unlock behavior change in health and environmental sustainability. Prior to PepsiCo Anton was the head of design at, clean energy startup, BioLite, bringing electricity, lighting and clean air cooking to hundreds of thousands of users in emerging markets. He also worked at frog and Smart Design where he designed products and experiences for companies including Cisco, Disney, Google, Hewlett Packard, Intel, Nike, Panasonic and Skype. His work has garnered global recognition winning awards including from CES, Core77, FastCo, IDSA, IF, Spark and Red Dot.
Christopher joined Ammunition in 2008, and has played an integral role within the studio’s ID group to create meaningful product experiences for clients such as Beats by Dre, Polaroid, Skype and Sky, as well as numerous startups. In his current role, Christopher focuses on managing Ammunition’s ID team, providing ongoing project leadership, coordination, creative direction and mentoring.