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Winner

Transportation Award

Core77 Design Awards 2020

Results Announced for Community Choice Prize See All Winners

Persuasive Electric Vehicle (PEV)

The PEV (Persuasive Electric Vehicle) is a tricycle-based, last-mile, mobility concept that is currently in the testing phase. Combining the agility of a bicycle, and the comfort of an electric vehicle, the PEV will be used for various transportation services, from manual pedal propulsion for pedestrian commutes, to fully motorized autonomous drive for carrier delivery services. Built for safety and user comfort, the PEV utilizes a humanistic interface for friendly vehicle-to-pedestrian communication, designed to help build public trust. By using an approach that combines design, technology, and public policy, PEV is the solution to urban mobility challenges. Autonomous vehicles are complex systems with multiple layers of hardware components, sensors modules and software stacks. Due to the complexity, researchers and industries usually focus on specific functionality that is hard to test especially concerning the big picture of system integration while in the real world. This research integrates the academia-industry effort with the participation of the public sector to enable the development of new mobility solutions that align with not just educational and commercial goals, but also public interests. This new integrated approach of combining design, technology and public policy helps to reduce the chance of repeating the mistakes in future deployment of autonomous technology for instance, dock-less shared bike or ride-hailing operators.

Innovation

The PEV is a breakthrough mobility solution that aligns with, not just educational and commercial goals, but also public interest. Being that is a smart electric vehicle, the benefits include a reduction of greenhouse gases and – importantly, pedestrian safety

The science behind autonomous vehicles is complex, involving multiple layers of hardware components within systems, sensors modules, software stacks and more.

Due to this complexity, researchers and industries usually focus on specific functionality, and perhaps lose the big picture of full and proper system integration.

A new integrated approach of combining design, technology and public policy helps to reduce the chance of repeating the mistakes in future deployment of autonomous technology – for instance, dock-less shared bike or ride-hailing operators.

Benefit to User

Electric bicycles, in general, do not consider the riders comfort, delivery services, pedestrian-to-vehicle communication or personal customization.

The PEV delivers on all of these fronts, while considering user comfort and the safety of pedestrians during each drive.

Increased cabin comfort is offered via heating and cooling for the driver, through high-tech ventilation systems in the window pillars, in the seat cushion and also in seat back.

The PEV uses a humanistic interface for friendly vehicle-to-pedestrian communication that is designed to build trust. Having autonomous features, the PEV can be used for delivery services, utilizing built-in hot and cold storage for food deliveries.

Custom personalization is available to each user by having the ability to recognize driver status through a face-recognition monitor.

Benefit to Client

The PEV is the perfect vehicle for companies to purchase a fleet, that can be utilized for various transport purposes, such as autonomous deliveries.

Its robust and flexible ride-sharing platform also allows for individuals to easily call the PEV to their location via a smartphone app.

Other design benefits include pedestrian safety, thanks to advanced autonomous technology and vehicle-to-human interaction. Plus, the PEV'S sophisticated on-board heating and cooling system allows the vehicle to used comfortably for a longer time period during the year.

Benefit to society

The need for smart cities in today's society is great ... that includes thoroughfares that allow for smarter and more efficient transport.

The PEV fits perfectly into this scenario, being electric powered encourages sustainable transportation and reduces the carbon footprint, as compared to traditional carbon-emitting vehicles.

This revolutionary vehicle helps reduce congestion by alleviating the need for people with short commutes to have to rely on traditional vehicles. Another benefit is, given the gentle and precise natures of the PEV, is safe transportation for elderly and disabled individuals. In general, this vehicle is human-interaction friendly, and allows pedestrians to trust autonomous vehicles as they begin to integrate into urban society.


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Results Announced for Community Choice Prize See All Winners
  • Honoree

    DENSO INTERNATIONAL AMERICA, INC. Creative Design

  • Client

    DENSO CORPORATION

  • Project Team

    MIT Media Lab Science Group, Michael Lozano, Dustin Garrett, and Yukihiro Kajita of DENSO International America Inc. Creative Design

  • Category

    Transportation

Core77 Design Awards 2020

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