Physical therapy is broken. Every year, over fifty percent
of Americans over 18 develop a musculoskeletal injury that last longer than
three months. With that number, you’d expect the physical therapy business to
be booming, but clinics currently capture only 3% if their potential market. While
this statistic may be surprising, it’s understandable. Nobody enjoys being
injured, and very few look forward to their next trip to the PT office. It’s
not a personal experience, and few see the value in spending time and money to
go perform exercises they could do from the comfort of their home.
Kneuro is a new way of thinking about therapy. It’s a brand
that repositions the therapy office as a place we actually want to go. It’s a
product that enables patients to practice PT from the comfort of their home.
And it’s a connected experience which engages patients, provides meaningful
data and delivers a more personal experience. Kneuro is not simply a design
solution, but an understanding of how businesses must adapt to shifting
generational values in order to succeed.
Kneuro Knit BraceKneuro Knits nano fiber blend allow for active bracing, which adjust compressing in response to muscle imbalances.
Kneuro Knit PackagingKneuro packaging is optimistic and motivational. It's also intuitive, guiding users through the set up process step by step.
Kneuro AppThe Kneuro app lets patients and practitioners track recovery progress. The app also provides users with a tailored recovery plan, allows users to share progress, find detailed information on their injury, and connects patients to the Kneuro community.
Kneuro OfficeKneuro repositions the physical therapy practitioner as a personal coach, who creates tailored plans for the patient and uploads them to the connected platform.
Kneuro OfficeKneuro rebrands the PT office as a place we actually want to go. Here, members of the Kneuro community can connect, learn, train and attend exclusive Kneuro events.
Online PlatformUsers can view their tailored plan in detail via the online platform and sign up for events on the Kneuro calendar.
Kneuro was initially inspired by my own time spent in the
physical therapy, both as an intern and patient. In either case, the experience
was never a favorable one. Wondering if this was the common perception of
therapy I sought out to understand how people perceived PT. The project begin
by conducting intensive research in and outside of therapy offices. Initially,
a survey was devised to gain a cursory overview of mindsets around therapy. Personal
interviews were then conducted with patients, practitioners and behavioral
science professionals to gain a broader perspective of the problem from every
This initial research provided the key areas of improvement
to focus my design around. Kneuro became a project focused on rewriting the
patient narrative. It was clear that physical therapy has not adapted to today’s
consumers; who are demanding a more personal, tailored experience and expect
complete flexibility. With this in mind, I focused on three specific areas, a
product, a service and a connected experience.
The product aspect of Kneuro is Kneuro Knit. In short,
Kneuro Knit is an actuated brace which adjust compression in response to muscle
imbalances, and transmits recovery data to both patients and doctors. The
concept of Kneuro Knit begin by forcasting wearable technology and envisioning
a new wearable which not only tracked performance, but was able to restore movement
and function. While the concept is somewhat conceptual, materials and emerging
technologies were explored at length to ensure the products feasibility. The
braces were designed to convey structure while still being minimally invasive.
The packaging was also thoughtfully considered. Nobody is excited about opening
a brace, so the packaging was designed to provide a more motivational
The connected platform works in unison with the braces to
monitor recovery. This allows patients and practitioners to track the healing
progress. Other features of the connected experience include tailored video
workout routines, detailed injury information and social media links which
allow users to post their progress and stay motivated throughout the recovery
So where does this leave the PT office? Kneuro simply
rebrands the PT office as a place we actually want to go. Kneuro is a place to
connect, learn and to train. Only one in person consultation is required;
however by leveraging the connected platform, Kneuro creates a community
through which it can promote events to draw people back into the office.
physical therapy home, increasing course of care adherence.
Kneuro Knit enables
patients and doctors to monitor recovery in detail.
Nano – Fibers allow
for active bracing, which adjust compression to muscle imbalances.
the physical therapy office as a place to meet, learn, consult and train.
Kneuro lowers patient
cost, while generating increased revenue to physical therapy offices.
We saw this as a very thoughtful project that came out of this person's own experience with video-therapy.
He tried very hard to address a lot of the issues related to abstract things.