Pairish is a food waste intervention solution. About 1/3 of food is globally wasted, lost or uneaten, accounting for approximately 8% of greenhouse gas produced annually. This line of pickling and smoothie making mixes works in unison with an ingredient management app to allows at-home-chefs and foodies alike to take control of their eco-footprint and reinvent their otherwise unloved leftover fruits and veggies into exciting new products. Pairish works to change consumer attitudes and behaviors, creating a manageable solution and empowering users to enjoy doing good.
The Smoothish and Picklish product lines work in unison with the Pairish app to help manage inventory, reminding users of aging ingredients and giving them the option to pickle/blend, freeze to extend food lifespans, or cook with recipe suggestions. Foodies and adventurous home-chefs alike often lose track of what's at that bottom of their produce drawer. This happens for two main reasons. First, the option of eating out at that exciting new spot down the street is often more lucrative than eating what's already in your fridge. Second, sometimes users simply forgetting what they have purchased and end up having to throw away food that's gone bad. With the Pairish app, users can simply scan their grocery receipt upon purchase and Pairish does the rest. The app takes into account other ingredients in the fridge and dietary restrictions to suggest how users will get the most miles out of their inventory.
The Picklish and Smoothish lines offer a quick solution with or without the Pairish app. The Picklish line offers an essay solution to round up all the veggies you have leftover. Maybe you are a single-person household that can't finish all your produce. That's no problem, just chop up what's leftover, throw them in your favorite mason jar, add some vinegar and your Picklish packet and your good to go! The Smoothish line works to the same effect, chop up those blemished or aging fruits, add some smoothie boost power and blend! The app allows you to track 'best used by' dates and even suggests an appropriate date to shift produce over to the freezer.
With the Parish system, food is no longer wasted, it's reincarnated into exciting new products. The Pairish app enables better grocery management and the Picklish and Smoothish lines make otherwise wasted food the more lucrative option. By empowering consumers to cut down their footprint, we aim to change with the way people view resources, eating our way to a healthier environment!
The Pairish company believes sustainability should be attainable and enjoyable. We want users to be who they are and practice sustainability in a way that doesn't ask them to make difficult changes. Our brand meets consumers where they are in several ways. For example, users are encouraged to use the humble mason jar, a standard resource in their homes. The top of the Picklish packaging tears off to become a date label around the jar's neck. The app also gives users the option to document their progress with an easy preformatted social media share out feature.
The Picklish and Smoothish lines speak directly to users with all their favorite flavors, from Taqueria Style onions to Korean pickled cucumbers, we also offer Classic Dill for the purists. The Smoothish line gives users a quick way to add some extra nutrients to their smoothies with the Green Superfood and the Charcoal Smoothie Boosters. We want sustainability to be the exciting option.
The design is completely compostable, made from cardstock, biodegradable cellophane, and hemp twine. The brand has partnered with McCormick in a relationship that benefits both parties. McCormick has great luck with a foodie crowd with brands like Franks RedHot but misses the mark in their prepared spice packets. This is an opportunity for Mccormick to address an underutilized market and prove to their brand that acting sustainably increases brand loyalty.