This project was created for a Product and Packaging design class at Webster University. The goal of this project was to create packaging for a series of sketchbooks. The interior of the sketchbooks was reflected on the packaging and the name Ink Series was developed to encourage people to put ink to paper and be creative.
This project is a series of sketchbook packages that enhances shop-ability through pattern and color. The concept of Ink Series was to encourage artists to express themselves by putting ink on paper. Illustrations of the sketchbook interiors were used to organize and distinguish the packages and products from each other. Each package was screen printed and die cut on and out of recycled paper so that the packages would be biodegradable and environmentally friendly.
Lovely ink patterns, trendy and the different SKUs can be easily identified.
It’s great packaging design system with clear differentiation in each product.