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Runner Up

Built Environment Award

Core77 Design Awards 2016

Results Announced for Community Choice Prize See All Winners

520 West 28th 

An Immersive, interactive sales experience for Zaha Hadid's first building in New York City.

Challenge —

Zaha Hadid's "520 West 28th" is her first residential project in New York City, situated in the notable West Chelsea neighborhood. The developer of the project, Related Companies, asked us to design an innovative experience for the property's sales and marketing gallery.

Solution —

We focused on a guest experience punctuated by physical and digital design details – layout, narrative content, digital interfaces, sound and technology activations. Every move was intended to translate the power of architect-as-artist and the appeal of living inside a work of art.

Result —

Buyers are enveloped within customizable digital content, including an original animated film we produced about Hadid's process, the building's site, and the core gestures of the design – all narrated by Hadid herself. With choreographed sound and lighting transitions, buyers move into a lounge space featuring an interactive table to explore a mass of content through an unconventional, extra-large interface. From start to finish, the architect's distinctive artistic vision for luxury living guides guests through an unforgettable journey.

Jury Commentary
The effect was one of a contiuous, sinuous surface. Spaces that were not disconnected, but that were continuous from one to the other. Very intriguing.
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Results Announced for Community Choice Prize See All Winners
  • Honoree

    HUSH

  • Client

    Related

  • Project Team

    Jodi Terwilliger - Creative Director
    David Lehman - Architectural Designer
    James Zanoni - Designer
    Andrew Hamilton - Designer
    Ross McCampbell - Designer
    Andrea Juradowitch - Design Director
    Christian Haberkerm - Designer
    Emmet Dzieza - 3D Artist
    Davie Rodgers - Animator
    Jeff Baghai - Animator
    Lu Liu - Animator
    Gerald Soto - Animator
    John Choi - Animator
    Gap Yossanun - Animator
    Joseph Perno - Designer

  • Category

    Built Environment

  • View More Information
    x Website

Built Environment Award See All Honorees

Core77 Design Awards 2016

  • Winner

    Outside In

    By IKD

  • Runner Up

    520 West 28th 

    By HUSH

  • Notable

    The Lowline Lab

    By Raad Studio

  • Student Winner

    Alpine Shelter Skuta

    By Frederick Kim, Katie MacDonald, Erin Pellegrino

See All Honorees

Core77 Design Awards 2016

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