Runner Up
Built Environment Award
Core77 Design Awards 2016
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Pavilion EH&I
i29 interior architects designed a pavilion for the dutch magazine Eigen Huis & Interieur during the annual design fair in RAI Amsterdam. With an architectural installation i29 strived to make a spatial experience for the visitors that surprises; an environment that should be discovered step by step. There's something intriguing about not being able to decipher the space you are entering at first glance. The 'house' has been reduced to the essence; open and closed surfaces, walls and volumes, sight lines. Contrast in color and specular surfaces are playing with the perception of space. Mirrored volumes are hiding display cases which include compressed worlds which refer to living. The contrast between the 'emptiness' of the pavilion itself and the richly decorated display cases reinforce each other. The powerful simplicity of the pavilion makes it a place for contemplation amidst the abundance of products at the fair.
i29 stands for a work ethic that leads to design solutions dependent neither on expensive materials nor on technical show. We are always aiming to get the best result and a strong image within a simplified and dedicated design. Placing walls in different colors, which are reflected in the mirrored cubes give a surprising effect. The freestanding cubes hide small presentations which refer to living.
Jury Commentary
A simple execution, that is not simple. An incredible sense of design, colour and placement. Playing with the idea of phenomenal transparencies.
This is very classic way of representing space without using digital medium, you can create such interesting layer activations with such positions.
