Strategy & Research Jury

Core77 Design Awards 2022

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  Natalie Nixon, Ph.D.

  Founder, Figure 8 Thinking

  Natalie Nixon is the creativity whisperer to the C-suite, helping leaders make better business decisions through wonder and rigor. At Figure 8 Thinking she’s a creativity strategist, global keynote speaker and author of the award winning The Creativity Leap. Real Leaders named Natalie one of the top 50 keynote speakers of 2022 and she’s been featured in Forbes and Fast Company. She received her BA from Vassar College, and her PhD from the University of Westminster. These days you can find her on the ballroom floor fine-tuning her cha-cha and foxtrot. Learn more at figure8thinking.com and follow her @natwnixon.

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  Desmond Dickerson

  Director, Future of Work Marketing, Microsoft

  Desmond Dickerson is Director, Future of Work at Microsoft. He studies trends and market forces to help people understand how work is changing and what is required for them to adapt and thrive in this new world.

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  Farrah Bostic

  Founder, The Difference Engine

  Farrah Bostic is a champion of empathetic, co-creative, and collaborative strategy, design, and research. Her focus is on helping business leaders make big decisions, with research as an essential tool for facilitating decision-making, advocating for the customer, and delivering audience insight that field great storytelling.
  
  She was a Group Planning Director at Digitas, led the consumer immersion practice at Ipsos/OTX, led the innovation practice at Hall & Partners, and developed her skills as a strategist at Mad Dogs & Englishmen/Mad Logic and TBWA\Chiat\Day in Los Angeles.
  
  In 2011 she founded The Difference Engine, where she works with clients across business-to-business and business-to-consumer categories including JetBlue, HarperCollins, eBay, AARP, Google, the Financial Times, the Bill & Melinda Gates Foundation, PRX, New York Public Media, The US Soccer Federation, IHG, Citibank, and Dow Jones Media Group. She is also an advisor to twofivesix, a content agency focused on gamers as customers and gaming as a channel, where she mentors and leads a team of strategists and researchers with clients including Intel, Sansar, Soundcloud, and others.

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  Kevin Bethune

  Founder and Chief Creative Officer, dreams • design + life

  Kevin Bethune is the Founder & Chief Creative Officer of dreams • design + life, a "think tank" that delivers design & innovation services using a human-centered approach. Kevin's background spans engineering, business and design in equal proportion over his 25+ year career, positioning him to help brands deliver meaningful innovations to enrich people's lives.
  
  His work represents creative problem-solving that brings multidisciplinary teams together to see the future through an open aperture, and a deep industrial design approach to inform and influence desirable, feasible and business-viable design outcomes.
  
  Kevin began his career as a mechanical engineer in the nuclear power industry. This chapter gave him deep product experience working with high performing teams across 14 nuclear reactor upgrade campaigns. After his MBA, Kevin joined Nike, Inc. in a business capacity, but quickly navigated to the Global Footwear product engine to drive advanced digital product creation capabilities, discovering the world of design in the process. After solidifying his creative foundation through further studies at ArtCenter College of Design, Kevin co-founded distinct design & innovation capabilities at two Tier 1 management consulting firms in Booz & Co. and the Boston Consulting Group (BCG). As Vice President of Strategic Design at BCG Digital Ventures, he led a large cohort of designers that would influence and shape every corporate venture spun out from the incubator. Kevin left BCG Digital Ventures to carve his own path under the banner of dreams • design + life, focusing on unlocking human potential through strategic design, industrial design and the building of new ecologies.
  
  Kevin also serves as a Board Trustee for ArtCenter College of Design and a Board Director for the Design Management Institute (DMI).