In the wake of the global pandemic, the healthcare industry was jolted into a long-awaited revival. With more and more need by the healthcare industry to utilize remote tools for monitoring, relying on un-regulated digital tools has become a much-debated topic.
HumanFirst is the first software platform to accelerate decentralized clinical trials and distributed care at home. To run trials outside a clinical environment, many factors need to be considered that are not easily accessible in one central place, making the planning and running of these trials extremely difficult. HumanFirst tackles this process by bringing streamlined tools and a deeply integrated database into the hands of researchers and healthcare experts.
At the heart of HumanFirst is the Atlas system, a living database of information to identify and source validated consumer technology for remote monitoring. HumanFirst helps organizations safely, effectively, and equitably deploy connected products for clinical trials and continuous patient monitoring.
The Atlas connects the dots between research, papers, FDA approvals, tool vendors, and researchers, to give the healthcare industry the standard it needs to plan trials. Ultimately,
Pharma companies and Health companies need to know which measures and tools to use to monitor for a study, and they need to be able to validate their decisions. This requires not just healthcare knowledge but requires evidence for measures and validation of tools. HumanFirst's rich "Atlas" creates a network of evidence, tools, and data to enable researchers and care providers to make decisions with confidence.
Overtime, organizations are building up an understanding of the landscape of digital health, both externally across all organizations utilizing this database, as well as across their own internal use of digital tools within their studies.
This has created a fundamental shift in companies' abilities to run clinical trials in this new age, and to run them with long term data and understanding of effectiveness.
Our approach with HumanFirst was to fortify their digital infrastructure and to help them unlock its product potential. More than just a database, we helped create an accessible interface to see the connections between tools and evidence and long-term insights across usage in studies.
The Atlas product is the first user-friendly, clinically validated repository of patient data collection technologies. Healthcare research have the ability to search through all historic research and studies tied to each technology tool. This gives them the full picture of tool efficacy and informs them in making decisions for future studies.
The product helps them accomplish these tasks in three ways. First, the search engine has become a central part of the product experience, allowing teams to flexibly dive into the Atlas and build up their internal catalog of historical knowledge. Second, for dedicated research groups, HumanFirst's Applied Sciences team uses the Workspace product as a service platform for guiding teams through the decision-making process. Lastly, HumanFirst serves as an insights platform to keep track of all their searches and decisions overtime so they can see how tools and evidence are being used within their organization as well across the landscape of healthcare organizations over time.
Previously known as Elektra Labs, HumanFirst has become a platform that is more accessible to the community with a growing insights and data center for analyzing remote clinical trials and the efficacy of the digital tools they use.Before restructuring their product, the complexity of accessing relevant information made it difficult for clinical researchers to use the platform without significant support from the HumanFirst team. After conducting a series of interviews with clinical researchers using real data and product wireframes, our team was able to tackle HumanFirst's main challenge, usability. By reorganizing the product architecture from the ground up, we eliminated user confusion, and supported a new, less-time intensive, business model for their company.
Our team helped rebrand Elektra Labs to become HumanFirst, to support their transitioning identity as a leader in reliable technology for remote healthcare.
As a result of the full system strategy, design, and branding, HumanFirst went on to raise $12M in series A funding and expanded its product offering to 22 of the 25 leading pharma companies.
Healthcare has been historically slow at the adoption of new technology due to rigorous regulation yet the needs of society have outpaced the industry's ability to regulate. HumanFirst's Atlas is designed to address this gap and enable the industry to effectively run remote healthcare and remote clinical trials.
By supporting the reform of the healthcare industry throughout the COVID pandemic, the Altas system has given researchers the ability to accelerate their planning and help onboard many researchers into a more informed process before making decisions impacting thousands of patients for a study.
HumanFirst's Atlas also empowers healthier and more well-informed relationships between healthcare professionals and their patients. By utilizing the proper validated technology, clinicians can monitor conditions consistently over a longer period of time, allowing more confidence for healthcare organizations to introduce remote care options to their patients that need it.
We worked with HumanFirst to rebrand — building a mark, logo, and visual design language to highlight the trustworthy network they've embarked on building. Moving away from the opaque purple and yellow design language and start up illustration style of their Elektra Labs brand, the new language emphasizes values of scientific vigor, accessibility, and above all, human empathy.
The HumanFirst mark incorporate 'Human' and 'First' with a subtle icon of a person and the number one within the 'H'. Overall, the mark is a clear and precise typography with humanistic details.
Scientific vigor we represented through the typeface, Overpass, and thin precise line weights of illustrations and icons. We pushed interface designs that had clear hierarchy and reasoning, and created simple color-coding systems to help interpret complex charts and labels.
Accessibility drove our color system, relying on a highly accessible warm blue and otherwise white and clean background. Electric yellow as a highlight and representation of the humanity and liveliness of the brand lives in small proportion within the product design.