Biom is an elevated, easy-to-use sanitizing wipe dispenser designed for use with the brand's 100% biodegradable sanitizing wipes.
The thoughtfully designed vessel is offered in four select colors to create a seamless addition in any environment. The object's weight and soft-touch plastic offer a luxurious materiality that is unique in this category. The vessel's lid employs a precision bi-stable hinge that yields a gentle open and a secure snap-close. Embedded magnets and a silicone gasket create an airtight seal, ensuring that wipes do not dry out over time. The easy-to-load, silicone rubber spout makes wipe removal effortless, consistently separating each wipe from the roll and pulling the next wipe into position. The cap's rotational snap lock makes loading and unloading new wipes simple.
Biom offers the Wipe Dispenser in a starter kit with subscription-based refills.
Advancing a Category
With Biom, we set out to advance the wipe dispenser category by resolving typical pain points in a well-considered, elevated execution.
Easy and Convenient
Wipe dispensers should be as effortless and convenient as the sanitizing wipes they provide.
Most wipe dispensers are awkward to use, failing to effectively separate the top wipe from the roll when pulled by the user. This results in dispensing more wipes than needed and may require the user to tear off the top wipe from the roll by hand. Biom's innovative silicone rubber spout provides the perfect amount of resistance to cleanly tear off a single wipe every time.
Unlike most dispensers which users hide away in cabinets, Biom's elevated design can live on display in convenient locations like the kitchen countertop or the bathroom sink. Biom's easy-open lid and consistent wipe separation create hassle-free, reliable dispensing.
With Biom, users have a simpler path to a cleaner home environment.
Keeping Wipes Fresh
Biom was designed to maintain airtightness and wipe freshness.
Sanitizing wipes must be stored in airtight containers to prevent drying out. Most dispensers employ lids that are difficult to close, requiring a two-handed operation to successfully seal. If the user forgets to close the lid after use, wipes are exposed to direct air contact.
Biom's lid is designed to be closed with a single finger. The lid's bi-direction hinge ensures an automatic shut. Magnets embedded in the lid and cap body ensure an airtight seal without the need for aligning or snapping features. Additionally, the innovative silicone rubber spout effectively seals off the roll of wipes, ensuring that only the top wipe is exposed to air when the lid is open.
Form and Function
Biom's form speaks to the product's multiple states of use. The angled lid, cylindrical shape, and smooth contours allow the product to seamlessly fit into any environment. This form, paired with the black and white colors, works with any room's color scheme. And the Sea Foam and Hunter Green colors dovetail to the planet-friendly mindset of the consumer, creating a visually soothing presence as Biom sits on the countertops or tables while not in use.
The sleek thumb / finger cutout where the lid and body meet gives the user sufficient area to pop the lid open, while making a bold but smooth transition to the rest of the vessel body. The silicone gasket on the roof of the lid and the silicone rubber spout provide a soft relief to a rigid vessel. The lid gasket creates a sound dampener when the lid closes, while the spout provides a soft touch for the consumer as they feed the first wipe of the roll into the cap.
Generic wipes containers are typically hidden out of sight when not in use due to loud colors, intrusive branding, and the consumer's viewpoint on cleaning supplies. The design and function of the Biom dispenser create the allure of a high quality product that can be shown off and displayed. Instead of sitting in a cabinet to be forgotten about, Biom lives on countertops and tables to be used at one's convenience.
Wipe containers are typically designed as a single-use plastic vessel. Once the wipes are used up, the container is thrown in the garbage to live in a landfill for hundreds of years. The Biom wipe dispenser is an elevated home product that is designed for long-lasting use with plant-based, biodegradable wipe refills.
Anchoring a Brand
Biom is a new Direct-to-Consumer brand on mission to offer plastic-free, plant-based, biodegradable wet wipes.
The Biom wipe dispenser is a foundational element of Biom's product ecosystem and a critical touchpoint for the Biom brand.
While ninety percent of wet wipes contain plastic, Biom has created a plastic-free, plant-based biodegradable wet wipe. In line with the brand's mission to reduce plastic waste, the Biom founders were intent to produce a long-lasting, reusable vessel for use with wet wipe refills.
Biom offers their own thoughtfully-designed, reusable wipe dispenser. Users can buy wipe refills through a one-time purchase or sign up for a refill subscription. Either way, the durable container enables Biom to reduce the amount of packaging and plastic compared to other brands' packaging.
The Biom wipe dispenser is a critical touchpoint for the brand, doing the heavy-lifting of communicating the brand's values and elevating the category.
The form, function, and cosmetic features of the Biom dispenser yields the feel of a high-end homegood. The product changes the average consumers' impression of the category and creates confidence and trust in the cleaning effectiveness of the plant-based wipes.
A New Era of Cleanliness
With the onset of the pandemic, cleaning and disinfection became a priority for everyone. Cleaning solutions, wipes, hand sanitizer, etc. all became a part of everyday life, and this trend of sanitary living will continue to be a part of society even as the pandemic comes to an end.
This increase of cleanliness brings about an increase in plastic and packaging waste. Cleaning wipes in particular are made from polyester or polypropylene and are typically packaged in disposable plastic containers that cannot biodegrade. All of this contributes to billions of pounds of plastic waste every year.
Biom's thoughtful design and business structure allows a consumer to continue living the extra sanitary life, while staying planet-friendly and cutting down on waste.