NUZZLE is a DIY kit subscription service that offers open-ended bonding and enriching experience for pets and their parents. NUZZLE delivers a monthly special kit to their subscribers. Through a quick and easy cardboard DIY session, pet parents can have fun with their pets while allowing them to do some healthy activities.

As a sustainable system, NUZZLE can be fully recycled after playing. This effectively reduces waste compared to other single-use pet toys in the market.

The current NUZZLE cat collection includes 4 fun kits with different themes: Cat Sushi Kit (a kit for making sushi for cats), Weird Aquarium (Aquarium-themed toys), My Balldi (toys based on balls), and C@T-BOX (toys that can be combined with laptops and tablets). In addition to that, pet parents can watch DIY tutorials and share their creations in an online community through the NUZZLE app.

Challenges
• When staying together all day and everyday at home, pets always want parents' attention.
• Pets get bored with new toys quickly. Throwing away old toys creates a lot of landfill waste.
• Pet parents are constantly concerned about their pets' wellbeing.
• Pet need sufficient exercise to keep them physically and mentally healthy.

Design Criteria
• Closer relationship: NUZZLE provides a more engaging experience by offering enriching and bonding activities for pets and their parents. Bringing them closer through the common language of play.
• Healthy pets: Through different activities, NUZZLE keeps pets physically and mentally healthy.
• Open-ended play: NUZZLE offers open-ended experiences that inspire its users to explore and have fun with their pet.
• Ethical consumer: Because of the sustainable design, users are buying products that are ethically produced with a considerably reduced impact on the environment.

Benefit to Client
• Through sustainable strategies, NUZZLE offers a design that will be attractive to environmentally conscientious consumers.
• Provide subscription service which increases a meaningful connection to the consumer market.
• The established online platform will continue to expand to other pet related businesses.
• A community where users can communicate and share with each other has the ability to improve users' connection to the brand.
• The theme of NUZZLE is unlimited. From a long-term perspective, NUZZLE can continue to expand its business steadily by offering new DIY kits.

Benefit to society
• Reduce waste caused by toys made from fossil fuels by offering recyclable alternatives.
• Publicize healthy relationships between pets and their parents. Encourage pet parents to spend more time with their pets.
• Raise society's attention to the physical and mental wellbeing of pets.

Material
The main material is cardboard.
Size & Weight
450*347*70 mm / 0.7kg
Cost
NUZZLE kits will be delivered monthly. Each product will cost $25 per month or $300 per year if customers prefer a long term subscription.